I was watching the great Daytona 500 yesterday, which was watched by an estimated 35 million people in the US, and wondered, "NASCAR's huge...why cant' the NHL be that way?" -Both began as regional sports that aren't played by that many people. -There's very little, at least on the surface, telegenic about cars going around in circles Y'know what NASCAR did? THey marketed the stars and they marketed the rivalries. Bill France marketed the Earnhardts, Pettys, Gordons, etc. and parlayed that into a huge TV deal. Plus the netwoeks use about 150 cameras now and make the race fun to watch from start to finish. I have HDTV now, and when Fox had the cars go by each turn, it was incredible. Hockey needs marketing whizzes from NASCAR to help them now.