One of the biggest issues of the Montreal Canadiens organization after the Pollock era has been that the "image" of the organization trumps skill & ability on the ice.
It's the reason why flashy guys with perceived attitude issues get shipped out as fast they are brought in. We've given up on superstars in favour of incompetent coachs, and we've traded core members of hockey clubs because they "clash" with the other side of the room, which generally speaking is always the unskilled "hardworking" side.
I'm a hardworking unskilled guy myself, so admittedly I relate.