When I was a kid in the very early 90s I used to be a copy runner at a local Newspaper. As part of my duties I would have to enter the horoscopes into the “computer terminal”. We would get the horoscopes weeks and weeks in advance and I had to input them daily. Every now and then We would run out and we wouldn't receive a batch in time so I would just make one up.
I would take an old one and jumble it around and add some extra nonsense that sounded mystic but said nothing.
Hope someone didn’t make a life altering decision based on any of my “advice” in that day’s horoscope.
My cousin used to be a phone psychic. You know, like $3.99 for the first minute, then $1.99 for every minute after. It's exactly the type of business you think it is.
The company he worked for had late-night commercials on cheap tv stations, he used to have a script he would have to follow, like callers would give them "clues" when they called and there was a flowchart on how to answer and everything. My cousin has more stories about the 4 months he did that job than any other job he's ever had - apparently, the floor manager didn't care as long as they were meeting quotas, so employees would ad-lib all the time and just improvise crazy stuff.
A lot of employees (my cousin included) tried to get repeat customers to stop calling by admitting it was fake. The company ended up disappearing overnight, then popped up like 3 months later selling pre-paid credit cards to Americans with critically bad credit ratings.
He's not proud of working for that company (he was young, otherwise unemployed and a university dropout at the time), but he learned a ton about what desperate people will do when they feel under pressure from life in general. Those industries (hocus-pocus pseudo-science stuff like astrology and psychics) prey on a very particular type of person, and that type of person tend to be VERY succeptable to these ways of life.