kdb209
Registered User
- Jan 26, 2005
- 14,870
- 6
Spongebob said:Just how is that going to happen? The TV revenue will not get better next year. The radio revenue will not go up. Attendance was supposedly at a record high this season. So I don't see a significant increase from gate revenue. I just can't see the league having more than flat to marginal gains from here on out. Don't forget that alot of people were hungry for hockey this year after the long lockout. Now that hockey is back that hunger will not be as intense for the average hockey fan. so it is still very possible that the league will have lower revenues next year.The Frugal Gourmet said:Disagree. I could see it going up even more next season.
No. I think it very likely that the Cap will go up again next season.
TV revenues will likely increase. Yes the national OLN/NBC deals don't change, but all the local RSN cable deals, which make up the bulk of the league TV revenues, may - many have year-to-year escalators (albeit small). I'm not familiar with the state of the Canadian national (CBC/TSN) and local deals - are they expected to increase next season?
Gate revenues will increase. Many teams reduced ticket prices last year after the lockout and are now increasing them back. For example, the Sharks lowered ticket prices 4-17% last year and are raising them back up this season (although for most seats still a little less than the pre-lockout prices) - my seats went from $28/seat before the lockout to $24 last season to $26 next year.
Luxury box and advertising revenues will increase. Some teams had soft luxury box and arena advertising revenues because of the limited time to market boxes/advertising after the lockout was finally resolved and because companies had alredy dedicated their dollars elsewhere. Now, with a more normal marketing timeline, it is likely that box and ad revenues will be up.
And, given all that, even if revenues stay flat, it is still possible that the cap could go up. This year, the NHLPA waived the 5% revenue escalator for calculating the cap - cap based on 100% of revenues instead of 105%. There is no guarantee that the PA will agree to that again.