Once upon a time going back to the AFL-NFL merger in 1970, NBC had the AFC and CBS had the NFC. (ABC had Monday Night) When the merger happened 3 NFL teams moved to the AFC, Pittsburgh, Cleveland and Baltimore but NBC's biggest stand-alone market was Boston. CBS had Chicago, Philadelphia and Detroit.
Everything was status quo for nearly 25 years until the FOX Network appeared and the NFL shocked everybody when they gave the NFC to FOX in 1994 and CBS was OUT. Then CBS outbid NBC for the AFC and it took a few years for NBC to get Sunday Night Football and ESPN wound up with MNF.
Here in Boston, CBS has a lovefest with Kraft that includes the CBS sports bar in Foxborough. FOX wanted the 49ers rights in SF so badly that they traded FOX25 and a station they owned in Memphis to Cox in return for Channel 2 in Oakland that was a FOX affiliate.
Cox actually got a good deal to bail out of the Bay Area as the station's credibility was destroyed in the Bay Area Asian community after this 'Breaking News' fiasco - to this day I can not fathom how this made air without somebody saying 'Ummmm I think we got pranked'.
So the Oakland news director comes to Boston in the trade and the first thing he does is fire Maria Stephanos
as he felt a Cox anchor in Orlando (Vanessa Welch) could come to Boston for 1/3rd the price and nobody here would notice. Channel 5 snapped up Maria and now own the market and Channel 25 is
The point I am making is after all this these networks are going to play hardball.