Phrase it in your mind however you like when you read it as that's not the point, which is that the coach is not happy with these starts and it's not part of some plan.
edit: but for fun, to answer your question... I don't think this is an appropriate situation to be calling out the players. There are times and places for lighting fires, and this early in the season with shifting lines and a decent record....no...the coach should not be saying those things in public. Keep it private for now. This is the time to build chemistry and get full buy-in (especially for new guys), not call out your veterans. Maybe stick with some consistent lines instead of shuffling the deck as soon as the scoring dries up, per your own system, coach Trotz? I think he's mad at some guys for freelancing in a few games, tbh.