NHL endorsing party lifestyle with official alcoholic shot

[njdevils1982]

I, for one, endorse the new party lifestyle overlords.

Prize question: in which European pro league that employs AHL calibre players from Canada and other countries (including first round picks from the NHL draft) can you find advertisements for a brothel right between ads for car dealers and TV broadcasters?

BeNe?

 

[Painful Quandary]

I've been to San Tan & tried their Coyotes Pale Ale, but haven't had the Gordon Biersch Chum. Anyone here try it? I love red ales!

I have tried Chum, and have enjoyed it. It is especially good when paired with sweet and sour Chinese dishes.

 

[Slimmy]

I, for one, endorse the new party lifestyle overlords.

Prize question: in which European pro league that employs AHL calibre players from Canada and other countries (including first round picks from the NHL draft) can you find advertisements for a brothel right between ads for car dealers and TV broadcasters?

My guess is Germany.

 

[LeftHeartInSF]

I've been to San Tan & tried their Coyotes Pale Ale, but haven't had the Gordon Biersch Chum. Anyone here try it? I love red ales!

Yes, I have some in a fridge that I drink whenever my team fails to advance in the playoffs. It makes the sad go away. (It's tasty)

 

[LeHab]

ARTICLE 25 ENDORSEMENTS;SPONSORSHIPS;LICENSING 25.1 No Player shall be involved in any endorsement or sponsorship of alcoholic beverages (excluding malt-based beverages such as beer) and/or tobacco products.

Interesting, players are restricted from hard liquor endorsements while league/teams have no such limitations.

 

[LeHab]

...and the first official vodka sponsor for the league is: New Amsterdam Vodka And National Hockey League Score Multiyear U.S. Partnership

 

[Cyclones Rock]

I've lost more teeth to Jagermeister than I did playing hockey for 30 years.

 

[Voight]

While hockey appeals to everyone, the 18-49 age group is where the NHL makes its $$ AKA the people who can afford tickets, merchandise, TV packages etc.

Besides look at Ovy in the month of June. Makes perfect sense for them to endorse alcohol.

 

[Vacheron]

Look guys: Please drink responsibly. NHL needs all the revenue it can get.