NHL endorsing party lifestyle with official alcoholic shot

[LadyStanley]

The NHL now has an official liquor shot
The NHL now has an official liquor shot

Apparently Caps and VGK are also onboard.

I've seen Jagermeister advertised on TV during hockey games previously.

Click to read more...

 

[powerstuck]

The NHL now has an official liquor shot
The NHL now has an official liquor shot

Apparently Caps and VGK are also onboard.

I've seen Jagermeister advertised on TV during hockey games previously.

Does NHL have any say in what advertisements are shown during hockey games ? My impression is that networks would sell the time slot to maximize their revenues.

As if NHL wasn't cash hungry, this just shows that there is no ''wrong'' mean of making money. And we have a debate about ads on jerseys...

 

[Peiskos]

The NHL and its teams are allowed to endorse whichever company they desire. Obviously this is targeted at fans of the NHL not the actual players.

"Here have a shot and enjoy watching an NHL game, fans!"

Obviously they don't endorse their players drinking, it has nothing to do with the players.

 

[LeHab]

Considering Molson owns Habs who play at what used to be known as Molson Centre, endorsing alcoholic beverages should not be too surprising.

 

[Inkling]

It is an initiative done purely to help Sens fans get through this season.

 

[BKIslandersFan]

They already advertise beer and hard liquors. Who cares?

 

[Warden of the North]

This new and foreign idea to have alcohol and hockey together will surely fail

 

[Llama19]

This new and foreign idea to have alcohol and hockey together will surely fail

I'll drink to that!

 

[John Belushi]

"Endorsing party lifestyle"

Sounds like someone's a Debbie Downer!

Never mind the fact that alcohol fuels the economy in ways few things can.

 

[Howie Hodge]

 

[Fenway]

 

[ijuka]

I wish NHL had a strict anti-Alcohol policy. Few things cause as many bad things to happen as alcohol. Additionally, it's expensive and simply unhealthy, if only due to the empty calories.

 

[blood gin]

The entire point of the sport is to win a gigantic beer stein and drink copious amounts of liquor from it. This is fine

 

[MXD]

I'm Just mad they went for Jaegermeister instead of... I don't know, Johnnie Walker.

 

[tarheelhockey]

Jaeger? Gross.

Get back to me if they decide to rename it Jagr to honor the partnership.

 

[Summer Rose]

I'm Just mad they went for Jaegermeister instead of... I don't know, Johnnie Walker.

JW sponsors F1. That probably costs them a pretty penny.

 

[Painful Quandary]

I have no problem with alcohol sponsorships, it is on the consumer to enjoy responsibly. What next, going after Kraft for making junk food? After all, Gordon Biersch created a custom beer for the Sharks.

 

[Llama19]

I have no problem with alcohol sponsorships, it is on the consumer to enjoy responsibly. What next, going after Kraft for making junk food? After all, Gordon Biersch created a custom beer for the Sharks.

[Image snipped for bandwidth]

The 'local' brewery has a 'custom' beer...
(if you call adding red coloring to one of its existing beers - ) for the Coyotes, too...

Source: santanbrewing.com/yotespaleale/

 

[Painful Quandary]

The 'local' brewery has a 'custom' beer...
(if you call adding red coloring to one of its existing beers - ) for the Coyotes, too...

Source: santanbrewing.com/yotespaleale/

That's pretty cool. I like seeing how local business support their teams.

 

[Based Anime Fan]

I wish NHL had a strict anti-Alcohol policy. Few things cause as many bad things to happen as alcohol. Additionally, it's expensive and simply unhealthy, if only due to the empty calories.

Fun. And alcohol isn't expensive in moderation, which is the key.

 

[YEM]

does anybody over the age of 25 drink jagermeister?

 

[tony d]

Yeah, this isn't that big a deal. You already have had beer companies sponsor Hockey Night in Canada. The Molson Family owns the Canadiens. Nothing wrong with this.

Oh, awesome touch on the naming of this sub board, good stuff.

 

[Nick Hansen]

Individual responsibility used to be a thing, you know.

 

[Boris Zubov]

I have no problem with alcohol sponsorships, it is on the consumer to enjoy responsibly. What next, going after Kraft for making junk food? After all, Gordon Biersch created a custom beer for the Sharks.

The 'local' brewery has a 'custom' beer...
(if you call adding red coloring to one of its existing beers - ) for the Coyotes, too...

Source: santanbrewing.com/yotespaleale/

I've been to San Tan & tried their Coyotes Pale Ale, but haven't had the Gordon Biersch Chum. Anyone here try it? I love red ales!

 

[Theokritos]

I, for one, endorse the new party lifestyle overlords.

Prize question: in which European pro league that employs AHL calibre players from Canada and other countries (including first round picks from the NHL draft) can you find advertisements for a brothel right between ads for car dealers and TV broadcasters?