Sounds like an effort by the NHL to start a bidding war.
Also, the whole "gate driven" vs "non-gate driven" stuff is getting absurdly overrated.
Let's look at the total revenue / gate revenue of teams 1 and 30 in the league by revenue:
1. Yankees: $668 revenue, $284 Gate (43%) 30. Marlins: $224 revenue, $26 gate (12%)
1. Rangers: $253 revenue, $96 gate (38%) 30. Panthers: $99 revenue, $16 gate (16%)
1. Knicks: $443 revenue, $127 gate (29%) 30. Memphis: $213 revenue, $22 gate (10%)
It's not a BINARY thing, like "We're gate driven, they're not." The percentages are fairly close. 4% gap between MLB and 6% vs NBA on the bottom end. The Yankees get a higher percentage of gate revenue than the Rangers or Knicks.
The MAJOR MAJOR MAJOR difference isn't the TV dollars, it's revenue sharing. The NHL is "Gate Driven PER TEAM" while MLB and NBA are "Gate Driven WHOLE LEAGUE." MLB/NBA pool 48% and 50% of local revenues. NHL does not, they have a Robin Hood system that is far less effective at quelling the ever-growing gap between rich and poor.