It is a marketing issue that the NHL should take seriously.
Here is what I wrote in another thread about the same topic:
The first thing that this franchise needs is a competitor, but this is out of our control.
I think the purpose of the game should be to increase the knowledge,understanding and appreciation of the game. I am not a particularly big NBA fan, but i bought NBA 2k14 because it was so good. This is what the ultimate goal should be... To get the game so good that even non-hockey fans would pick it up and become fans of the sport.
The NHL and other leagues represented in the game should become more involved in its production and content , if only due to this reason : It is free publicity !!!!
I do not understand why, unlike NBA 2k14 and FIFA 14, games of the day/week. I know that last year we had the NBC game of the week, but this is not enough. This needs to be a feature to keep everybody up to date with the next important game/rivalry game.
The CHL would also benefit from this. If there is a big game coming, everybody must be aware of it. We also need to know how we can watch those games. Of course, this would require regular roster updates, and we are not getting any of that.
The opening menus should be like Madden 15 and include links towards the NHL's official website and hockey fantasy leagues. Real life latest results/news should be at the bottom of the screen "sportscentre style". Obviously , you could turn it off to avoid spoilers.
The NHL record book should also be available to see how you are doing in comparison to legendary players. We could also get the Hall of Fame involved with this.
To provide a better understanding of the game , you could have videos of some coach explaning various strategies and how you can use them in the video game.
The next part is more about the game itself that the NHL's role in it
It seems that pretty much every player has more or less the same overall rating. We need to find ways to distinguish them. We needs "specialists". Obviously, some guys would have more than one specialty.
For instance, some guys need the "PP", "PK", or shootout tags. Some physical d-men could be "walls". I thought of a dozen or so specialists ,but i did not feel like typing them all...
We need international tournaments such as the world juniors, world championship and the olympics, even under fake names.