Kirk Van Houten
Registered User
- May 7, 2019
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Nexstar surprise: CW lands NASCAR Xfinity Series
NASCAR and Nexstar have reached a seven-year media rights deal that will give The CW exclusive rights to the NASCAR Xfinity Series starting in 2025 and running through 2031, per Sports Business Journal. Nexstar will pay $115 million per year, according to the report. There had previously been reporting that NASCAR was open to selling the entire Xfinity Series to a streaming service. Instead the full Xfinity Series schedule will be available over-the-air, which has historically been a priority for the series.
Over the past year, Nexstar and Scripps have remade their long-ignored ‘netlets’ — The CW and ION, respectively — into contenders for lower and mid-tier sports rights. Scripps’ deals include a weekly night of WNBA games and on the local level, rights to the Vegas Golden Knights.
NASCAR and Nexstar have reached a seven-year media rights deal that will give The CW exclusive rights to the NASCAR Xfinity Series starting in 2025 and running through 2031, per Sports Business Journal. Nexstar will pay $115 million per year, according to the report. There had previously been reporting that NASCAR was open to selling the entire Xfinity Series to a streaming service. Instead the full Xfinity Series schedule will be available over-the-air, which has historically been a priority for the series.
Over the past year, Nexstar and Scripps have remade their long-ignored ‘netlets’ — The CW and ION, respectively — into contenders for lower and mid-tier sports rights. Scripps’ deals include a weekly night of WNBA games and on the local level, rights to the Vegas Golden Knights.