Federal holiday. My guess is that 75% of Silicon Valley companies are working. Expecting to have 1-2 rows to myself.
Yeah, I get the day off, that's why I am going to go.
I don't feel that Marketing for the Barracuda is very strong, admittedly I am in San Francisco, not San Jose.
The SF Bulls had the same marketing issues I felt. No One knew anything about the Bulls. They should have had $10 sit anywhere tickets and $3 beers and Hipster night and they would have sold out every game. Instead, well crickets, $20 parking and $60 tickets.
The Barracuda game I went to was sad. The Stadium announcer mixed up team names and made mistakes. No mascot or crowd engagement at all. It's a different game and different experience when there are 1000 people in the stands of an 18k areana.
I wonder how the players feel when they come out and the stands are empty. Do they notice or even care?
The Barracuda have a mascot (in the wings); final fan voting on name in progress (down to Razor and Frenzy). Guessing he'll debut in the next few weeks. But definitely should add to the game feeling.
The PA announcer (who complained to me he has a script he has to follow for all announcements, unlike the ECHL Bulls where he previously worked and had more freedom on how to make announcements)? Or the two in-game hosts (Kalleigh and John)?
WRT marketing, they are doing a lot of cross-promotion with Sharks fans (seen a few TV ads during Sharks games; 1-2 Barracuda info tables at Sharks games as well). They also have signage, pocket game schedules (actually had AHL only at one point as no one had brought over NHL pocket schedules) and attention at the practice facility (with a girls tournament at Sharks Ice this weekend, would not be surprised to have a bunch of teams get group tickets to Monday's AHL game and/or NHL game later in the evening).
They are doing a lot of promotions for the Barracuda. I feel that they've been "getting their ducks in a row" and "working out the kinks" in the first half of the season (new group of folks, not Sharks employees, hired to do tickets, etc.). There's also the end of the NFL season and other potential conflicts ending that might allow for more folks to attend.
They had a "show your Shark ticket and get into late AHL game for $12" promo last week. (As there was about 90 minutes between games, they actually had some food trucks come in to help feed the folks between games. I passed as my knees were complaining.) There was a bobblehead available for that game (Shark alum who was signing them before the game). That night the team was inspired, not only from the announced 7k+ crowd, but the San Jose Earthquakes (unofficial) cheer squad, the Ultras, were in the house and cheered through the entire game; sounds like they might come back -- definitely a good noise thing (would have joined in if I knew what they were chanting).
A couple more bobblehead nights (sat near one young fan who was trying to convince (grand)parents to take him to next one). They've distributed knit scarf and a few other things to fans. Lots of giveaways scheduled.
(I was given more Barracuda tickets to give away for Monday's game. With Raffi Torres on conditioning stint, there has been more interest. PM me a few business days in advance if you want to go to a game -- need name that matches ID to leave tickets at will call; may be able to get you free tickets.)