It isn't about age - even though that's what the article implies.
This program (Ticketmaster) seeks to redefine the fundamental concept of ticket ownership. When someone buys a ticket they purchase entrance into an event and what they do with it should not be the business of Ticketmaster or the organization.
This program also seeks to control the secondary ticket market. More so - and make no doubt about this - it is about data mining. Ticketmaster (and the CBJ) want to know exactly who is sitting in those seats for target marketing purposes.
It’s invasive - and is part of Live Nation's (parent company of Ticketmaster) mission to control every aspect of the entertainment market. They cross the line in numerous areas but where it should become unacceptable to everyone is there is no provision to opt out. That does not exist in any other area of electronic business… not even with the airlines or Amazon.
That said, it just isn’t good business. Not only have they created an unnecessary barrier to entry, they have said they don’t care about and are willing to lose a percentage of people that don’t have the ability to comply... regardless of age. Ohio State, the Yankees, the Red Sox … even Michigan can’t afford to do that. What makes the CBJ think they can?
Finally - it seriously discourages business entertainment.