New Coyotes marketing plan for 2016-2017

[LuckyNumber11]

Who exactly is better qualified to judge the marketing effectiveness than the target audience? Lol I'm sorry that "paid IA advocate" isn't on everyone else's resume, Jake

Technically speaking, we are not the target audience. The target audience would be the fringe fans who are only kind of hockey fans. Trying to convince them to be bigger fans. I don't think that the Coyotes are worried about any of us here because we're the hooked ones

But I mean it is kind of dumb to say no tag lines then give us the Coyotes 2.0 tag line. It's a decent concept though

 

[_Del_]

Half-true probably. It's a clumsy sort of "anti-marketing". Some people are going to like it, and some aren't. I think they're after the casual fan and the jilted ex season ticket holders with the apology because I'm sure the number is down despite all the "looking pretty good, all things considered" talk.
The tagline and slogan after saying they aren't going to do that is sort of funny. 2.0 as a play on 20 is sort of clever. I just think it's clumsy.

 

[XX]

The whole loading thing is cheesy and just another tagline.

 

[Blubba Jenkins]

I like it. It's bold. I got all sorts of Don Draper vibes. I like the gist of the letter even though the execution turned out heavy-handed.

Hopefully the team will be as hard-working as the letter claims they are. We did seem to cast off the dead weight that everybody on Forum 40 loathed. If not Coyotes 2.0 will be mocked every GDT.

 

[CC96]

lol'd hard AF that they apologized for every idiotic marketing tagline they've ever had (which is pretty much every single one), but I think this whole apology thing is, ironically, bad marketing, in and of it's self, since literally nobody other than weirdos on this board (us), are going to care about, let alone even remember obscure marketing slogans from 5 years ago.

 

[The Feckless Puck]

lol'd hard AF that they apologized for every idiotic marketing tagline they've ever had (which is pretty much every single one), but I think this whole apology thing is, ironically, bad marketing, in and of it's self, since literally nobody other than weirdos on this board (us), are going to care about, let alone even remember obscure marketing slogans from 5 years ago.

I actually have all my season ticket holder pins arranged vertically in order on the autographed Gretzky sweater they gave all of us back in '06, and it's like a hilarious totem pole of marketing desperation.

 

[Summer Rose]

Technically speaking, we are not the target audience. The target audience would be the fringe fans who are only kind of hockey fans. Trying to convince them to be bigger fans. I don't think that the Coyotes are worried about any of us here because we're the hooked ones

But I mean it is kind of dumb to say no tag lines then give us the Coyotes 2.0 tag line. It's a decent concept though

Half-true probably. It's a clumsy sort of "anti-marketing". Some people are going to like it, and some aren't. I think they're after the casual fan and the jilted ex season ticket holders with the apology because I'm sure the number is down despite all the "looking pretty good, all things considered" talk.
The tagline and slogan after saying they aren't going to do that is sort of funny. 2.0 as a play on 20 is sort of clever. I just think it's clumsy.

Yeah, they'll most likely have me back in a few years, if/when I move back to the Valley. I'm not their target audience either.

 

[SniperHF]

I've slightly come around in the sense that I remembered how awful "be Coyotes cool" was so the apology is at least noted

 

[Sinurgy]

I've slightly come around in the sense that I remembered how awful "be Coyotes cool" was so the apology is at least noted

Yeah that one was pure cringe. I didn't mind any of the other ones and I actually liked hockey the hard way but man, be Coyotes cool was pure awkwardness.

 

[Bonsai Tree]

Dang! What are they going to put on the Fry's shirts? "We're Sorry"?

 

[Murf]

I'll forgive them for pretending that the new tag line isn't a tag line because I really appreciate the acknowledgement that the other tag lines were so awful.

 

[Dirty Old Man]

Dang! What are they going to put on the Fry's shirts? "We're Sorry"?

and billboards displaying it in a large, edgy font on all the Valley freeways, with a photo of Doan, Domi, and Smith, the works...

 

[TheLegend]

I've slightly come around in the sense that I remembered how awful "be Coyotes cool" was so the apology is at least noted

They finally admitted the Doug Moss era was a.......

 

[Murf]

They should put something that reflects the current team, respects the fans intelligence and makes people want to know more. Maybe some stats or facts about a player with a photo of a player, constantly updated on those electronic billboards. More news, less BS. Put that Smith is third in the league in save percentage, or OEL is leading the league in assists, etc. Remeber when Doan had more goals than a bunch of other big name stars? Put that on a billboard.

Treat everyone like fans, rather than consumers.

 

[Summer Rose]

Dang! What are they going to put on the Fry's shirts? "We're Sorry"?

Well, that would be very Canadian of them, eh?

 

[_Del_]

They should put something that reflects the current team, respects the fans intelligence and makes people want to know more. Maybe some stats or facts about a player with a photo of a player, constantly updated on those electronic billboards. More news, less BS. Put that Smith is third in the league in save percentage, or OEL is leading the league in assists, etc. Remeber when Doan had more goals than a bunch of other big name stars? Put that on a billboard.

Treat everyone like fans, rather than consumers.

That's a really solid suggestion, actually. "They must be good if Doan has more goals than Jagr and Kessel!" You would probably get a few people that way.
But marketing the fact that there are good players even if the team is not competitive is definitely a good idea. Trying to get some buzz about Max Domi's rookie season, especially early when he looked like a Calder favourite would have been good, for example. Not just for last year, but building a new image.
Less "Be Coyote Cool", "Join the pack" and more "Hey, we have some likeable young talent. It's not ALL Chipchura and Moss. Give it a shot"

 

[Spirit of Lindgren]

Im not sure there is any marketing going on.
They lost the original olympic marketeer around the May timeframe and this new guy just came on around September 12th.
This is the first year that Coyote news on 98.7 from 6am's Doug and Wolf to Burns and Gambo when I stop listening at 3 or 4 that Coyote interviews are near nonexistent.
Total radio silence except a mention of "the letter" on Doug and Wolf this morning...and the Reider resign twice or three times.
Leblanc used to come on, the GM used to come on, Craig would come on every once in awhile.
Nothing.
Never an advertisement in the AZ Republic for tickets and Sarahs articles are always on the back page just above the classifieds advertising yard sales in the north valley.
I sure hope they have a plan.

 

[Mosby]

I sure hope the organization isn't wasting money on print ads.

 

[Bonsai Tree]

I suspect that the Coyotes are waiting to announce arena plans. They can then roll out a marketing campaign based upon the move to the East Valley. They can't really roll out a campaign before the new arena is announced.

 

[CC96]

I actually have all my season ticket holder pins arranged vertically in order on the autographed Gretzky sweater they gave all of us back in '06, and it's like a hilarious totem pole of marketing desperation.

lmao, that's great. You should def post a pic of that, so we can all laugh at it.

 

[yotesreign]

Bring back Pierre!


But not TGO99

 

[ClassLessCoyote]

"Come see the Coyotes play because where the only team in AZ that has a shot at getting into the playoffs." That should be the message the franchise should be sending to the state right now to get more butts into the seats.

 

[ParisSaintGermain]

"the best ice hockey team in glendale"

 

[Bonsai Tree]

"Hockey in Arizona! We've outlived the Blackberry!"

 

[The Feckless Puck]

"Hockey in Arizona! We've outlived the Blackberry!"

This one is my favorite. Screen a photo of Balsillie in the background, preferably weeping.