Messier was supposed to push the Canucks -- a fairly young team four years removed from the Stanley Cup Finals -- to the next level.
Instead, he created division in the dressing room and caused the team to be dismantled prematurely. Beloved leadership and community figures were shipped out so that he and Keenan could consolidate control of the dressing room and create their own team culture. He was paid to provide additional leadership and on-ice contributions to help the team, but instead collected his paycheck pretending to be the team's manager for the first year and coasting on the ice for three seasons.
Additionally, he crossed several controversial boundaries, including with his demand of the #11 while ignoring the attempts of Wayne Maki's family to communicate with him about the subject. Messier and Keenan were sometimes spotted hanging around new owner John McCaw during as the team floundered during 1997-98.
He created a very hostile environment from the very start of his tenure in Vancouver, and the negative stigma attached to his name never left. Canucks fans did not accept his presence with the team. The team had sought a skilled center to make the roster better -- Wayne Gretzky, Doug Gilmour, and Adam Oates were all close to becoming Canucks around that time. After all of those failed attempts to acquire an extra piece for a playoff run, the Canucks went all-in for Messier.
People did not want to support the team during the Messier years.
It didn't help either that Messier and Keenan were the faces of the antagonists in 1994. Messier was, until his time in Vancouver, known as one of the meanest players around with a penchant for punishing opponents with dirty plays and big goals. Canucks players, Linden included, bled because of Messier in 1994. Messier didn't even seem awake while playing for the Canucks.