Maybe in your alternate universe should an owner be thrilled at losing money just because he owns a sports team, ridiculous. The product is the NHL, not the Phoenix Coyotes. Toronto and Montreal should make all the profits because the owner happens to own a team in a hockey crazed town. Sorry but that isn't how business works. Without the smaller market, struggling franchises there would be no league at all.
Every busy, the employees are the product, without them, there is nothing. Hockey players deserve some added money because they are the absolute best in the world at what they do, it doesn't give them the right to cripple the other needed franchises in order to have a successful league.