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Madison Avenue, what do you say? Need good Canadian teams advancing? Does Winnipeg get you a rating boost? How about skilled Leafs team defeated and ratings generator Boston advancing? I bet you like story a lot, don't you Madison Avenue, ?! Ok We at the NHE will deliver! Winnipeg Advancing? You'd rather Secaucus !
We at the NHL used to be concerned about fair play and making sure that the integrity of the game was above board and paramount, otherwise, it used to be believed, if the game is seen as pre-determined, it is ruinous to the business model. But the NHL, like the NBA became the NBE (National Basketball Entertainment) the NHL needs to promote US ratings generators given that Canadians can be taken for granted, the NHE has a Madison Avenue friendly arrangement.
Dear reader, I really want to be wrong. And it's just hockey and not religion and I get that, but sometimes I watch games like last night's and I have questions and doubt, as if some Doubting Thomas.