In terms of popularity, we all know hockey suffered a great deal after the lockout, both in Canada and the U.S. Subsequently afterwards, it has been referred to as a "niche sport", a "regional sport", etc. But in the last couple of years though, it seems the NHL has become front page sports news again (albeit definitely #4 out of 4). The Winter Classic and the Blackhawks/Flyers TV ratings were steller and now this new TV deal comes along. Even US talk radio shows like Mad Dog and ESPN seem to mention hockey much more now. Also, anytime anyone talks about "money makers in sports", "worst fans", "best logos", etc, the NHL is always in the equation with the other three. Has the NHL made it's way back to "The Big Four" again?