If you needed any more proof that the NHL has no clue how to market the game

[Hyack57]

My favourite...

 

[Analyst365]

LOL what the ****? Is this real?

Uh oh someone on the internet promoting the idea of thinking different. Shut it down.

 

[Ducks in a row]

I don't see what's so hard.

Ultra slo mo replays of awesome moments. Like the History Will Be Made series. That's it. Just do that over and over and over.

I also liked the coach commericals

 

[SladeWilson23]

Heavy meme potential. This thread has it. Get to work photoshoppers!

 

[Hyack57]

Looks like the NHL changed its mind. Tweet is deleted.

 

[YakDavid]

For those that missed it

 

[Filthy Dangles]

haha they deleted the tweet

 

[Deadpool8812]

For those that missed it

Saw this on the FB page... Immediately thought of this thread

 

[Mathew Barzal]

Who are the people in the top two graphics?

 

[Siamese Dream]

This thread has "ESPN Knows Hockey" meme potential

 

[StoneHands]

It's gone. What was the tweet?

 

[Nithoniniel]

Who are the people in the top two graphics?

Nylander and... Barkov, I think? I'm not good with faces.

Those two I understand. You have Nylander, who loves to carry the puck, talking about dumping it, and you have Barkov, with his flashy dekes, talking about playing simple. I don't understand the other two, it's close to gibberish to me.

 

[adsfan]

This is the new tv and in arena ad. Clearly the digital strategy diverges quite a bit.

I was in that crowd on June 20, 2018 visiting the Air & Space Museum. My wife and I came out to go to the Museum of American History diagonally across the Mall and ran into 100,000 Caps fans. The Metro sponsored the signs for the fans.

I find the NHL marketing strategy incomprehensible. My old company was like that. They went from $5B to $750M in sales in 18 months thanks to their "genius" marketing department. The guy at my site was a moron in a Brooks Brothers suit.