If you needed any more proof that the NHL has no clue how to market the game

[MMC]

Click to read more...

 

[X66]

I thought these were great.

They're supposed to be stupid.

 

[S3rkie]

yeah I saw that pretty f***ing terrible, they really need to spend some money and bring in a proper ad agency

 

[TheOtherOne]

I don't see what's so hard.

Ultra slo mo replays of awesome moments. Like the History Will Be Made series. That's it. Just do that over and over and over.

 

[Ms Maggie]

Quite funny.

 

[Ms Maggie]

I don't see what's so hard.

Ultra slo mo replays of awesome moments. Like the History Will Be Made series. That's it. Just do that over and over and over.

I think the definition of insanity is just that: doing the same thing over and over and expecting different results.

 

[Estlin]

 

[East Coast Icestyle]

What's the ad even for? Not sure I understand.

 

[TheOtherOne]

I think the definition of insanity is just that: doing the same thing over and over and expecting different results.

Who said anything about expecting different results?

 

[Estlin]

 

[Filthy Dangles]

 

[Ms Maggie]

Who said anything about expecting different results?

The NHL re growth goals.

 

[Ms Maggie]

This is the new tv and in arena ad. Clearly the digital strategy diverges quite a bit.

 

[TheOtherOne]

The NHL re growth goals.

NHL league revenue 2005-2018 | Statista

Looks like they were growing just fine when they were doing those ads.

 

[OppositeLocK]

Yeah, and I'm sure he loves every line after that.

*SNORT*

 

[Kamiccolo]

Anyone who doesn't like it is intimidated by Nylander's manliness in that pic. You know he could pick both you and your girl up. Don't @ me.

 

[I Hate Blake Coleman]

I love it.

 

[Ms Maggie]

NHL league revenue 2005-2018 | Statista

Looks like they were growing just fine when they were doing those ads.

They're looking longer term. Average NHL fan is 50 years old. So continued growth depends on pulling in a younger demographic. That means digital advertising, with quick hits not traditional 30/60 second ads.

 

[Ms Maggie]

Yeah, and I'm sure he loves every line after that.

*SNORT*

Haha!

 

[n00bxQb]

What's the ad even for? Not sure I understand.

I'm guessing based on the Apple emoji and with the Apple Event coming up next week that they're paying homage to some of Apple's print ads.

 

[MMC]

I'm guessing based on the Apple emoji and with the Apple Event coming up next week that they're paying homage to some of Apple's print ads.

You’re right. It makes more sense now, but it still feels like the NHL’s entire marketing campaign is based around corny jokes and parodies that end up looking more cringeworthy than anything

 

[Syckle78]

I laughed.

 

[aufheben]

LOL what the f***? Is this real?

 

[Kale Hulls]

Bryzgalov - it's only game. why you have to be mad?

 

[robertocarlos]

Madden is going to sue for that one.