glovesave_35
Name
To me, the argument "they aren't interested, so let's not show it" is backwards. ESPN has a substantial amount to gain from people becoming interested in a sport over which they have exclusive national broadcasting rights. So would it not make more sense to say "they aren't interested yet, so let's show it more"?
Yes and no. They also broadcast NFL games, and the number of people watching those games compared to those watching (or potentially watching) hockey is such a massive disparity. Mainly though, Sportscenter also wants to sell commercials, not just promote their sports. Advertisers are going to pay more to get their ads on during NFL talk than NHL highlights.