What about the time he hid behind the ref to avoid a further beating by Orr?
Again, does that make him a coward? He shattered his nose in that fight to the heaviest handed puncher in the NHL. Is he a coward because Colton Orr, a 5 minute player asked him to fight and he accepted it? Truthfully, that fight was pretty damn even until Orr broke Lucic's face. Look at reality here a bit, bud.
Was he a coward when he went toe-to-toe with Luke Gazdic, Matt Carkner, John Erskine, Tom Sestito, Deryk Engelland, Krys Barch, Joel Rechlicz, Jay Rosehill, Jared Boll, Eric Boulton, Chris Neil? He's a superior player to all of those guys and probably has more goals than the entire group combined, or at least it has to be pretty close.
Name another 1st liner in the NHL right now with that type of fight card. You can't, so don't bother trying.