ebox99
Registered User
- May 8, 2009
- 271
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From:
http://www.theglobeandmail.com/spor...-the-club-level-in-nhls-plans/article1917195/
John Collins:
"The league’s COO John Collins made it clear in an interview that if he gets his way there could be up to a half dozen “event†contests a season. Plus, he emphasized that a global initiative is in the league’s plans.
“We’re definitely talking about how the best [club] teams from the European leagues play the best in North America, like in the soccer model,†Collins told Usual Suspects. “A World Cup where the best national teams have a chance to compete. It’s all part of how we’ll drive the business across all our [media] platforms. With a third of our players coming from [Europe] it’s a great opportunity.â€
To execute its grand media strategies, the NHL is looking to integrate its rights packages this year in both the U.S. and Europe (expect an announcement by this spring on both). This will allow use of highlights across all platforms. Examples of new business models helped by this integration would be a potential NHL Red Zone Channel, modeled after the NFL’s dedicated channel that shows nothing but scoring and highlights live from multiple games that night.
Another example, says Collins, would be digital packages that would allow Finnish hockey fans to access a package featuring all the highlights of Finnish NHL players from the night before. Or OHL fans to follow their favourite products. “The NFL is so advanced that it can slice off tiny slivers of its rights package for great sums of money. We’re not there yet. But integrating our rights holders gives us a chance to package our product in new and exciting ways for fans.
“It’s a big year for us. The new media contracts gives us a new way of driving business, of driving new events, new properties. From a business standpoint, the sooner the etter for the rights announcements.â€
http://www.theglobeandmail.com/spor...-the-club-level-in-nhls-plans/article1917195/
John Collins:
"The league’s COO John Collins made it clear in an interview that if he gets his way there could be up to a half dozen “event†contests a season. Plus, he emphasized that a global initiative is in the league’s plans.
“We’re definitely talking about how the best [club] teams from the European leagues play the best in North America, like in the soccer model,†Collins told Usual Suspects. “A World Cup where the best national teams have a chance to compete. It’s all part of how we’ll drive the business across all our [media] platforms. With a third of our players coming from [Europe] it’s a great opportunity.â€
To execute its grand media strategies, the NHL is looking to integrate its rights packages this year in both the U.S. and Europe (expect an announcement by this spring on both). This will allow use of highlights across all platforms. Examples of new business models helped by this integration would be a potential NHL Red Zone Channel, modeled after the NFL’s dedicated channel that shows nothing but scoring and highlights live from multiple games that night.
Another example, says Collins, would be digital packages that would allow Finnish hockey fans to access a package featuring all the highlights of Finnish NHL players from the night before. Or OHL fans to follow their favourite products. “The NFL is so advanced that it can slice off tiny slivers of its rights package for great sums of money. We’re not there yet. But integrating our rights holders gives us a chance to package our product in new and exciting ways for fans.
“It’s a big year for us. The new media contracts gives us a new way of driving business, of driving new events, new properties. From a business standpoint, the sooner the etter for the rights announcements.â€