You just can't stop misrepresenting what I'm saying, either. I haven't said a word about a West Valley deal. I am simply taking issue with the idea that a move to the East Valley will automatically be a better deal solely on the basis of additional ticket revenue, which I have consistently acknowledged will be greater.
If the team cannot get a long term option negotiated by the end of this season that they and the league find acceptable, they simply cease to exist by moving to another market. Note that increased attendance is but one benefit of a move. You have to look at the total net package. Considering that IA bought the team initially based on their projections that revolved around the original sweetheart deal - a deal that has been knocked down not once, but twice now with AEG - there is a great deal of urgency to find something that is clearly better than what they have now. What they have now is not sustainable.
They don't find it? We don't have a hockey team anymore.
So all this kvetching about "
oh, a new arena might have a slightly worse split of concessions/naming rights/suite revenue, did ya think about that?" is completely meaningless. It's all or nothing. They either find an acceptable home and get a bridge deal to get there or they move. Any acceptable home is a deal that has a survivable EV to the franchise. Increased attendance is part of that equation. Average ticket price is too. Both of those things swing the needle considerably more in the short and long term than petty details in a lease. They also allow more flexibility in projecting revenue. That's important when you don't have a lot of capital to buy your way into a new arena, necessitating some concessions to other parties.
There is no scenario here where the Coyotes take a deal where they get bent over a table in perpetuity. Any long term deal will have to be automatically better on a net basis. The pedantic point you are getting at does not exist.