The Rogers deal just meant they were gaining control of the national rights. It doesn't exclusively include Canadian teams.
TSN still has the regional rights for some of the Canadian teams (Jets, Sens, Leafs)
What happened is that Rogers also acquired the digital or rights to Gamecenter.
Right... which now means that if you want to watch team X, Rogers now gets a cut of that no matter where you live in the country. This is not yet the way it is in the states. States is still how Canada was up until this deal.
Canada
* watch game in region --> pay rogers thru cable and sportsnet
* watch out of market game --> pay rogers (or your local cable co) through CenterIce, which significant revenue goes to NHL HQ
* watch out of market game online --> pay rogers through Game Center Live AND likely (depending where you live) for bandwidth
USA (and similar to Canada in prior years)
* watch game in region --> NBCSN, NBC, ESPN, NESN, etc + pay your local cable co (which are far less concentrated than in Canada)
* watch out of market game --> pay your local cable co (again many of them) for the NHL package, which a significant portion of revenue goes to NHL HQ
* watch out of market game online --> buy NHL Game Center Live of which all revenue goes to NHL HQ
So in the US situation there was incentive on the networks to get relevant piece of the pie through a regional or team specific deal. BUT there was also incentive on the NHL to increase the proportion of online customers (from whom they get direct revenue) AND an incentive to, once that online revenue stream grows, to remove blackouts and separate traditional cable or OTA broadcast rights from online streaming rights. If NHL maintained its own exclusivity on online, they could offer any game a customer wanted directly through a roku or appleTV. Cable cutters would rejoice.
Now the canada situation highlights that "the gig is up" the NHL has waited too long to separate online from traditional rights... Rogers has swooped in and rebundled them both NATIONWIDE.
It prevents competition and it prevents a customer from being able to choose to pay for i) bandwidth + specific copyright or ii) TV signal + bundled copyrights (both wanted and unwanted). Traditional TV watchers (ii) probably won't notice (except that their cable bill continues to rise, unchecked by competition), but cable cutters... as a separate demographic continue to be spurned. There is no option for (i).