We're Sorry.
Sorry for all the slogans and taglines.
Sorry we asked you to "Join the Hunt", "Run With The Pack," and "Be Coyotes Cool.". Especially that one.
Sorry for "Hockey Headquarters,", "Together We're Full Strength," and "Not Your Dad's Original Six." We get it.
We're sorry for the insecurity. It's not by choice that we face new questions and question marks season after season. But hey, it's hard to overcome being the underdog (no pun intended) without facing some adversity.
But we WILL overcome.
We need YOU to buy in. We need YOU to see the heart, dedication, and Sacrifice that our players bring to the ice EVERY night.
We need YOU to see our committment to this community, and to the entire state of Arizona. We're not merely going to promote that we're "Here to Stay." We're going to SHOW you.
We're not going to tell you that we're "One Pack." We're going to show you.
We're not going to tell you it's "Hockey the Hard Way." We are going to show you.
No taglines.
No promises.
No excuses.
COYOTES 2.0