I can imagine. One thing I have learnt is that a lof of sports fan lose all objectivity. I have seen my own family and friends do that so it's not like my loved ones don't do it either. I am pretty sure I have done that too but I do try to be as objective as possible.
I think all we have to do is compare this to the last Caps game to see how objectivity is effected by team colors.
Oleksiak's hit was pretty brutal, but some of the broadcast team tried to find a defense for it to lessen the perceived severity of it. At least they came to the conclusion that it was major worthy, but there was absolutely a different reaction as opposed to the Lomberg hit.
With the Lomberg hit, it is obvious Lomberg was upset about being grabbed around the head, but watching the boarding play, while it was a terrible hit, Lomberg absolutely held back and gave Schultz a shoulder shove into the boards, but he side-stepped the hit, jumping to the side so as not to drive Schwartz into the boards and finish the check with his body and weight behind the hit. It was a really dangerous play, but I don't think the intent to injure was there, it was just a idiotic hit on his part. Had he wanted to injure Schultz, he could have taken him with a full body check into the boards, and it would have likely been a whole lot worse.
With Oleksiak's hit, he targeted Alexeyev's head and then popped his elbow/shoulder up upon contact. Oleksiak doesn't really play that way, so I can only assume that he was not really paying attention to Alexeyev and was thinking he was going to connect with body? But intent and actions are very different, and it is hard to look at the play and defend it the way the broadcast was searching to do at first.