Following the Stanley Cup & More
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Coastal Kev
There will be "I told you so's" Bet on it
El Sully & The Stanley Cup
Found this on 21st Amendment's site:
http://21st-amendment.com/el-sully-the-stanley-cup/
If you caught the end of the hockey season this year, you know that the Pittsburgh Penguins won the 2016 Stanley Cup Finals against the San Jose Sharks. But what you probably don’t know is that El Sully, our new Mexican-style lager, has been credited with helping the Pens achieve their victory.
During the two game series in San Jose, one of the Penguins’ coaches went out to a local store and came across a six pack of El Sully – he thought it was a “sign†given the Penguins’ head coach is Mike Sullivan or “Sully†as they call him – so he bought a pack. The coaching staff enjoyed a celebratory cheers with the beer before Game 4, and the Penguins won against the Sharks and were headed back to Pittsburgh with a lead in the overall series. The Pens lost the next game at home and when the team returned to San Jose for Game 6 the superstition of sports brought the coach back to the same store where he stocked up on El Sully. The coaches once again enjoyed a celebratory cheers before the game and that night the Pens won The Stanley Cup.
El Sully was deemed the team’s “magic beer,†so much so that a can is going to be memorialized in the NHL Hall of Fame alongside the Pittsburgh Penguins’ story of their quest for The Cup. An incredible resting spot for a can of craft beer!
Following the season win, as hockey tradition goes, each player and coach has a day with The Cup. Mike “Sully’s†day was Aug. 4th and as his family was planning his hometown celebrations in Boston, his daughter reached out to the 21st Amendment wondering if it would be possible to get cans of El Sully for the party. Little did they know the beer is actually available in their local stores, but it transpired from there into something so much better, and on Aug. 4, 21A’s Sully (Shaun O’Sullivan, our Brewmaster and co-Founder) traveled to Boston to hand-deliver Sully to Sully.
The evening was picture perfect with an intimate celebration among family and friends. Shaun presented Mike with a commemorative El Sully keepsake, they both addressed the crowd and shared the story of how this moment came to be, and cans of the beer were enjoyed among the party guests.
“I’ve been involved in this industry for 22 years and I have experienced a lot of pretty amazing things, but being part of that day was something extra special. Standing on that stage with Mike telling our “Sully Story,†then watching the video on his team’s journey to The Cup afterwards, and seeing how everyone responded, it was just incredible,†said O’Sullivan.
The story’s added layer is that Shaun’s mother and father were born, raised and married in Pittsburgh. He still has family there and they couldn’t be more thrilled with what took place with the Penguins. “To have my namesake beer associated with their hometown hockey team making sports history is truly once-in-a-lifetime,†O’Sullivan added.
So the moral of the story? Grab a can of El Sully and see what magic might transpire for you!
Note: Hell or High Watermelon is a great summer beer!
Found this on 21st Amendment's site:
http://21st-amendment.com/el-sully-the-stanley-cup/
If you caught the end of the hockey season this year, you know that the Pittsburgh Penguins won the 2016 Stanley Cup Finals against the San Jose Sharks. But what you probably don’t know is that El Sully, our new Mexican-style lager, has been credited with helping the Pens achieve their victory.
During the two game series in San Jose, one of the Penguins’ coaches went out to a local store and came across a six pack of El Sully – he thought it was a “sign†given the Penguins’ head coach is Mike Sullivan or “Sully†as they call him – so he bought a pack. The coaching staff enjoyed a celebratory cheers with the beer before Game 4, and the Penguins won against the Sharks and were headed back to Pittsburgh with a lead in the overall series. The Pens lost the next game at home and when the team returned to San Jose for Game 6 the superstition of sports brought the coach back to the same store where he stocked up on El Sully. The coaches once again enjoyed a celebratory cheers before the game and that night the Pens won The Stanley Cup.
El Sully was deemed the team’s “magic beer,†so much so that a can is going to be memorialized in the NHL Hall of Fame alongside the Pittsburgh Penguins’ story of their quest for The Cup. An incredible resting spot for a can of craft beer!
Following the season win, as hockey tradition goes, each player and coach has a day with The Cup. Mike “Sully’s†day was Aug. 4th and as his family was planning his hometown celebrations in Boston, his daughter reached out to the 21st Amendment wondering if it would be possible to get cans of El Sully for the party. Little did they know the beer is actually available in their local stores, but it transpired from there into something so much better, and on Aug. 4, 21A’s Sully (Shaun O’Sullivan, our Brewmaster and co-Founder) traveled to Boston to hand-deliver Sully to Sully.
The evening was picture perfect with an intimate celebration among family and friends. Shaun presented Mike with a commemorative El Sully keepsake, they both addressed the crowd and shared the story of how this moment came to be, and cans of the beer were enjoyed among the party guests.
“I’ve been involved in this industry for 22 years and I have experienced a lot of pretty amazing things, but being part of that day was something extra special. Standing on that stage with Mike telling our “Sully Story,†then watching the video on his team’s journey to The Cup afterwards, and seeing how everyone responded, it was just incredible,†said O’Sullivan.
The story’s added layer is that Shaun’s mother and father were born, raised and married in Pittsburgh. He still has family there and they couldn’t be more thrilled with what took place with the Penguins. “To have my namesake beer associated with their hometown hockey team making sports history is truly once-in-a-lifetime,†O’Sullivan added.
So the moral of the story? Grab a can of El Sully and see what magic might transpire for you!
Note: Hell or High Watermelon is a great summer beer!
Asuna
Lvl 94 Sub-Leader
Shady Machine
Registered User
- Aug 6, 2010
- 36,704
- 8,141
Crafton
Liver-Eating Johnson
cool story. thanks for sharing.
i have had El Sully before and i wasn't particularly impress but i'm glad the beer served a magical purpose.
i have had El Sully before and i wasn't particularly impress but i'm glad the beer served a magical purpose.
Retrocity
The Ninja
Cool story. Kinda like the Qdoba burritos for Blysma in '09.
I've had several beers from 21st Amendment, but haven't had El Sully. I will have to now.
I've had several beers from 21st Amendment, but haven't had El Sully. I will have to now.
Too bad it's not a better beer. You can see Sully with the beer towards the end of the Showtime series, screenshot attached.
Paulie Gualtieri
R.I.P. Tony Sirico
- May 18, 2016
- 12,361
- 3,076
Coastal Kev
There will be "I told you so's" Bet on it
ColePens
RIP Fugu Buffaloed & parabola
Ugene Magic
EVIL LAUGH
They should have that pic in the hallways of CEC.
Glad it all came together as he planned.
I'll have to get our little EL Sully Voodoo shrine up and running to replace Jo-bu.
Glad it all came together as he planned.
I'll have to get our little EL Sully Voodoo shrine up and running to replace Jo-bu.
ColePens
RIP Fugu Buffaloed & parabola
We were talking about it pages back, but even JR has a 412 shirt on in his new interview with Getzoff. They were showing his day with the Cup and he was rocking a Shop 412 shirt.
Pretty cool stuff.
Pretty cool stuff.
PennDanzig
R.I.P. PIMP C
- Mar 1, 2016
- 532
- 24
Winger for Hire
Praise Beebo
hagelin1381
Registered User
I love The Phil, but the dude just does not look like a professional athlete. Bless his heart
Agreed
I see him in pictures like these and I think to myself "How does this guy skate so fast?"
Dying Alive
Phil = 2x Champ
shureshot66
Registered User
- Aug 2, 2005
- 11,031
- 35
Paulie Gualtieri
R.I.P. Tony Sirico
- May 18, 2016
- 12,361
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Obama could have a succesful career in comedy after his precidency I bet.
Oh, and does Bettman usually attend these?
Oh, and does Bettman usually attend these?
bathroomSTAAL
The halcyon days
ColePens
RIP Fugu Buffaloed & parabola
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