There's nothing wrong with "paying for good to great content", if you want to indulge then have a blast. The problem is that when it gets regularly incorporated into discussions that only a select few people have access to said content.
Everyone can access the content. It's not a private link, or such as an unlisted video on YouTube.
The difference is that you have to pay for it. It's okay if you don't want to, but
@RangerBoy was nice enough to quote some important pieces in the article. I personally would not quote from them. I would rather someone pay for the same article I did to read it. There is a reason it is a paid service. No ads, no popups, and also no media entity (ESPN, TSN, Sportsnet, Comcast, etc) backing it.
I'm also positive people can log into the same account. I've been on the site on my phone (app) and computer at the same time. I'm sure there is someone who would pay $20 for a year and share the account. I've been more than pleased with their articles.
The NHL and MLB coverage is fantastic. With the effort that was put into the MLB this offseason, I would not be surprised if they do the same for the NBA and NFL over the summer.