PH and GFHL,
The successful franchises in almost any league, any sport, at any level are those that have ownerships with sound business knowledge and expectations as to what is necessary to succeed.
Witness the published reports of last years FHL championship team the Watertown Wolves ownership. They were very clear to prospective partners that they should expect to lose money for several years until the team could establish itself in the community. Even then I've heard it reported that there were some issues with the budget.
From what I can see there's not a lot of sports management experience in these ownership groups and as a result the understanding of what will be necessary to support the franchise both from a standpoint of cost and the business plan infrastructure in order to get the team established on a firm footing isn't very strong. Ergo the struggles we see being talked about here.
That said, your points about the relative interest in hockey in these communities are well taken.
A few years ago I did some research into the various junior hockey leagues and what was required by USA Hockey for them to gain approval from USA Hockey's governing body. While I don't remember the specifics what was clear was that the requirement for a franchise to be approved was substantial for Tier I (read USHL) franchises vs. Tier II ( read NAHL) But if my memory is close and realizing that of all the things I've lost I miss my mind the most, I think the requirements for Tier I status required an annual budget of close to 1 million dollars, a dedicated marketing plan including sufficient personnel resources to implement the marketing plan as well as 3000 seat facility. One which provided locker room and training facilities. All equipment needed to be provided for players by the team, along with billets and team insurance and meals while traveling. This was the basics as best I can recall. It was very extensive and required team ownership to substantiate assets sufficient to support those requirements.
Keep in mind that all that did NOT include paying players.
I would be surprised to learn that any league below the AHL or perhaps the ECHL required that much of it's franchise owner prospects. That said, I have NO IDEA what financial requirements are expected of any prospective ownership group for any minor league in any sport. Let alone the FHL.
Most of the teams in this league right now have new ownership (in the case of Danbury and Brewster they are the same ownership) and this makes the 'getting off the ground' as much of a learning curve for these teams as any new team. though I believe spots like Port Huron and Berlin have long histories of supporting hockey and with careful management and some patience on behalf of both owners, local businesses and fans can lead to well ensconced teams and strong market support. Danville should do well as there's been a team there for a while. Dayton is a bit different as the previous team was moved to Port Huron and the initial ownership group this year (former Berkshire Battalion owners) misunderstood the marketplace and local costs of business. New owners may do better but that's to be seen. Berlin, as I said earlier has a history of supporting teams and was passed over for Berkshire last year so local businesses and fans may be a bit shy in throwing in their support after that.
Danbury, while taking the place of a well supported Whalers franchise has new owners and despite having a lot of the same infrastructure of personnel the old whalers team used will still need to rally around this new/old team. There's a few holdovers from last years team but there's also a fair amount of new players that need to find acceptance with fans who may be a bit shy having been burned by the old ownership group.
As for Brewster, they share more than ownership and support personnel with Danbury. They also share fans. they are very close in locations and there's probably a breakdown in fan and local business support. You might find Brewster only fans, Titan only fans but also fans that support both the Titans and Bulldogs. this may well lead to fewer fans for both teams in total.
Good luck with support for the Prowlers !
F1