"We at the network want a thread with attitude. It's edgy, it's "in your face." You've heard the expression, "let's get busy"? Well, this is a thread that gets "biz-zay!" Consistently and thoroughly."
"So it's proactive, huh?"
"Oh, God, yes. We're talking about a totally outrageous paradigm."
"Excuse me, but "proactive" and "paradigm"? Aren't these just buzzwords that dumb people use to sound important? Not that I'm accusing you of anything like that....I'm fired aren't I?"
"Oh yes."