Define Every NHL Team's Market

aufheben

#Norris4Fox
Jan 31, 2013
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Rangers. When you cross into South Jersey they’re replaced by the Flyers.

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GrkFlyersFan

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Jul 30, 2011
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South Jersey
I think you have to differentiate between Goal Markets and Actual Markets.

For example, the Islanders' goal market is Nassau and Suffolk, but they actually don't have a market at all. There are more Rangers fans in Nassau and Suffolk than Islanders fans. Even parts of NJ supports the Devils more than the Rangers. The same can't be said for NYI.
Well that's why I threw it in there that the Rangers impact both the Devils and Islanders markets. The Devils protect their market a little better. Older people in North Jersey like the Rangers, but some moved over to the Devils. Younger people up there are mostly Devils, but some inherited the Rangers from their parents. I've spent some time on Long Island and definitely see more Rangers fans.
 
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FMichael

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Dec 22, 2010
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A good number of my fellow Cheeseheads jumped onto the Blackhawk bandwagon when they were good.

Prior to that I’ve seen quite a few Preds fans here (Milwaukee Admirals being their farm team).

I’ve been a diehard Red Wings fan since’84...A bunch of guys I played with years ago also became fans of Detroit as well (cuz screw Chicago - FIBS).
 
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Daximus

Wow, what a terrific audience.
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Oct 11, 2014
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Saskatchewan is a mismatch of all teams throughout the league. A battleground province so to speak. I bet no one team has more than 15% of the "market". Probably more Hab/Leaf fans than Oilers/Flames/Jets or even Canucks although geography would say otherwise. No Ottawa fans. Many followers of long term popular U.S.-based squads like Boston, Philly, Detroit and Pittsburgh.

My Best-Carey

I'm from Sask and know 2 Ottawa fans. One does the weather on the local radio station. Tons of Boston, Chicago, Detroit and Pitts fans here. Only know one Philly fan. I'd say Montreal and Toronto are the top dogs. I know plenty fans of both teams. Next up is likley Edmonton. Actually a fair bit of Islanders fans among the older population due to their dynasty and some ties to Saskatchewan among their players in that era.
 
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Daximus

Wow, what a terrific audience.
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Yes.

TSN or Sportnet supply the regional coverage for the team that is most popular in that region.

Being from Saskatchewan I can definitely tell you there are far more Habs/Leafs/Oilers fans here than Jets fans. Hell there are probably more Bruins/Hawks/Pens fans here than Jets fans.

It should also be noted that Saskatchewan falls in the Oilers and Flanes broadcast region as well. We might be the only place that has 3 blacked out teams on NHL Live. Jets, Flames and Oilers games can only be watched through Cable.
 

HisIceness

This is Hurricanes Hockey
Sep 16, 2010
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Charlotte
Yeah, I wonder about Georgia. Carolina could try to tap into that market too.

To an extent, Savannah and Augusta could be considered the Canes territory if you include the SC portion of things since those cities sit along the Savannah River which is the separation between SC and GA, but the Canes have barely done anything to market themselves to that state (Greenville Swamp Rabbits is or was the ECHL affiliate starting last year) and it's only been since Dundon bought them that the team has branched themselves out to the rest of the state by doing things like college nights (UNC-Charlotte hats, the Wake Forest U. Deacon mascot doing the siren, etc.) and bringing Carolina Panthers and Charlotte Hornets players and coaches to games.
 

Legionnaire11

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I think Nashville could include parts of Kentucky, Georgia and Alabama and Mississippi.

Yes, I'd say it's the state of TN, plus central KY up to Bowling Green, north Alabama capturing the Huntsville market, Atlanta, I'm not sure how much of northern Mississippi is included, but there's not really a whole lot there anyway other than an extension of the Memphis market, I assume they show FS-TN there for the Grizzlies and the Preds are just lucky to be on the same channel.
 

GrkFlyersFan

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Jul 30, 2011
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To an extent, Savannah and Augusta could be considered the Canes territory if you include the SC portion of things since those cities sit along the Savannah River which is the separation between SC and GA, but the Canes have barely done anything to market themselves to that state (Greenville Swamp Rabbits is or was the ECHL affiliate starting last year) and it's only been since Dundon bought them that the team has branched themselves out to the rest of the state by doing things like college nights (UNC-Charlotte hats, the Wake Forest U. Deacon mascot doing the siren, etc.) and bringing Carolina Panthers and Charlotte Hornets players and coaches to games.
Yeah, I have family in Charlotte and every time I'm down there I very rarely see anyone wearing any Hurricanes gear.
 

KrisLetAngry

MrJukeBoy
Dec 20, 2013
18,176
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Saskatchewan
Saskatchewan is a mismatch of all teams throughout the league. A battleground province so to speak. I bet no one team has more than 15% of the "market". Probably more Hab/Leaf fans than Oilers/Flames/Jets or even Canucks although geography would say otherwise. No Ottawa fans. Many followers of long term popular U.S.-based squads like Boston, Philly, Detroit and Pittsburgh.

My Best-Carey

Yea I was going to say
Hats I see people wear

Penguins
Habs
Jets

Would be my top 3 teams however
Boston may be a close 4.

Saw some Hawk fans and King fans but that seems to have faded away and was bandwagon s

It is definitely all over the place.
Saskatchewan belongs to nobody but the Riders :D
 

mpir3

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Apr 7, 2010
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I grew up in upstate NY (Capital district) and can't say I knew a single Sabre's fan. It's definitely Rangers territory, followed by Bruins then Habs as you got further north. Add in some Islander fans here in there. Sabre's are more of a Western NY only team aside from their Ontario fans.

Living in Arizona now I'd say it's a Blackhawks market lol
 

GrkFlyersFan

Registered User
Jul 30, 2011
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South Jersey
I grew up in upstate NY (Capital district) and can't say I knew a single Sabre's fan. It's definitely Rangers territory, followed by Bruins then Habs as you got further north. Add in some Islander fans here in there. Sabre's are more of a Western NY only team aside from their Ontario fans.

Living in Arizona now I'd say it's a Blackhawks market lol
Like around Albany? I guess that's pretty far east of Buffalo.
 

Islander Class

Registered User
Jun 30, 2018
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South Carolina
To an extent, Savannah and Augusta could be considered the Canes territory if you include the SC portion of things since those cities sit along the Savannah River which is the separation between SC and GA, but the Canes have barely done anything to market themselves to that state (Greenville Swamp Rabbits is or was the ECHL affiliate starting last year) and it's only been since Dundon bought them that the team has branched themselves out to the rest of the state by doing things like college nights (UNC-Charlotte hats, the Wake Forest U. Deacon mascot doing the siren, etc.) and bringing Carolina Panthers and Charlotte Hornets players and coaches to games.

Yep. Live on/near Hilton Head (SC)- and though you may see some half-hearted CAR (or Hornet for that matter) regalia hanging in a random sports bar- to the extent you run into hockey fans- they’re mostly CHI/CBJ/BOS transplants/retirees that still support those teams (or me an NYI fan)- OR they’re TB fans b/c they’re only a couple states away- and so great.
 

tarheelhockey

Offside Review Specialist
Feb 12, 2010
85,322
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I'm curious about Utah - they were definitely Avs territory when I was a professor in SLC (close to two decades ago - holy shit) - however, there are a lot of LDS connections in Vegas and I'd bet that the Golden Knights are working that to the extent feasible.

I am genuinely curious what "working those LDS connections" could even mean in the context of the Vegas Golden Knights.
 

Dust

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I think the Oilers would be the top draw in Saskatchewan, they've had quite a few preseason games in Saskatoon and when they went on their cup run there were a ton of Oiler flags seen. Calgary is probably a close 2nd behind them. And then you still have a fair amount of Leafs and Habs fans, although I feel like that number is going down and it's mostly older generation of fans for those two teams. The Jets are probably 5th behind those teams. I really don't see many Vancouver or Ottawa fans at all.

Back in the 40's and 50's the Regina Pats were a farm team for Montreal, so there's some ties there as well.
 

Three On Zero

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Three On Zero

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I think the Oilers would be the top draw in Saskatchewan, they've had quite a few preseason games in Saskatoon and when they went on their cup run there were a ton of Oiler flags seen. Calgary is probably a close 2nd behind them. And then you still have a fair amount of Leafs and Habs fans, although I feel like that number is going down and it's mostly older generation of fans for those two teams. The Jets are probably 5th behind those teams. I really don't see many Vancouver or Ottawa fans at all.

Back in the 40's and 50's the Regina Pats were a farm team for Montreal, so there's some ties there as well.
Not even a top 3 team in Sas, it’s Jets/Toronto/Montreal. Edmonton has not much for a fan base outside of Alberta
 

Dust

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Not even a top 3 team in Sas, it’s Jets/Toronto/Montreal. Edmonton has not much for a fan base outside of Alberta

Absolutely not true, I've lived in both of the "big" cities in Saskatchewan my entire life. The Jets are an afterthought here for the most part, though there is more support since they've rejoined the league. Edmonton/Calgary are 1 and 2, followed closely by the original 6 teams.
 

Three On Zero

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Absolutely not true, I've lived in both of the "big" cities in Saskatchewan my entire life. The Jets are an afterthought here for the most part, though there is more support since they've rejoined the league. Edmonton/Calgary are 1 and 2, followed closely by the original 6 teams.
I posted the info graphics above, you’re welcome to look. Having no real regional hockey team you probably get a lot of band wagon fans who will cheer for anyone that is doing well which probably makes it appear like they have a stronger fan base than they actually do
 

Dust

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I posted the info graphics above, you’re welcome to look. Having no real regional hockey team you probably get a lot of band wagon fans who will cheer for anyone that is doing well which probably makes it appear like they have a stronger fan base than they actually do

That lumps Saskatchewan in with Manitoba though, which will have huge variance in results. I'll just put it like this, it's likely close to an even split amongst EDM/CAL/TOR/MON. I guarantee the Jets are behind those teams. Going forward I could see the younger generation leaning towards Winnipeg, but most adults have grown up without the Jets in the league and their allegiances are elsewhere. Similar to the older generations who grew up without the Flames and Oilers. My dad is a fan of Boston because of Bobby Orr.
 

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