DBL started as low key thing for a bunch of guys who trained together in Minnesota. John Scott drama was somehow impetus for the naming of the thing. They added sponsors and chairties later. it was just an informal group of guys training together at the start--nothing that was intended to be marketed. it just ended up more interesting to fans than they thought it would be. so bitch about an organically grown, just shitting around hockey tourney for being less marketting savvy i guess. the cynic in me would much rather follow something like this than some dumbass league packaged and marketed with a target. This, no doubt, is much more fun to participate in than something with a strict, targeted mission. More fun, less job.