Have to say, having been in the Tampa area the past few days (got back to Chicago last night), that whole metro area is really, really behind the Lightning. There's signage everywhere, lots of talk on the radio, tv, papers, player posters/signs on light poles at malls and shopping centers, they're all over the place. People found out in convo I was from Chicago and were all about talking about the Blackhawks and hockey...I came away pretty impressed. From what I'm told that's tempered a bit during the regular season, but come playoff time it's a big deal there. Very cool.
Was also fun to hear people say how they've been to games here in Chicago and wish their atmosphere and following could be like Hawks games here and their following here in Chicago. We've come a long ass ways from the depths of the abyss that was Blackhawks Fandom even seven or eight years ago to having other fan bases strive to have what we have now.