Running the numbers from the actual STH prices for Rounds 1, 2 and 3, using
@jimsabo21 's seat chart, suite prices, and concession estimates, and minus the NHL's 35% cut, the Jets took in revenues of approximately $18.2M over this playoff run. They probably made another $1M on the street party and road game whiteout parties in the arena (concessions alone).
Round 1: $4,608,547 in ticket sales, plus $682,380 in concessions = $5,290.927
Round 2: $5,376,258 in ticket sales, plus $682,380 in concessions = $6,058,638
Round 3: $6,143,869 in ticket sales, plus $682,380 in concessions = $6,826,249
Total for 9 home games = $18,175,814
This assumes every seat in the arena is sold at STH prices - and they obviously sold some at face value, so this estimate is probably low.
Ballpark $20M for the whole thing including street party and road games at the arena.
Plus merchandise at the Jets Gear stores (they were doing some brisk business whenever I stopped in at Polo Park or the arena). Another $1M in sales? That's just a wild guess.