2006/2007 Endorsements

TorontoGM

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Nov 10, 2005
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HFNHL Endorsements

These will be added to HFNHL team’s revenue in order to help provide extra income for rising salaries. There are four different types of endorsement deals teams can choose from. No team is obligated to enter into an endorsement deal, it is simply a way for each team to try and earn extra revenue. The deadline for submission of endorsements is Friday Nov 24, at 12:00 am EST. Please post a response with the team name and the endorsement(s) you would like to participate in.

1. Broadcast Deals: will allow each team the opportunity to make extra money by signing a T.V. deal with a major network. Extra revenue from this source will depend upon the quality of their respective club and the fans desire to watch them play.
2. Merchandise Deals: are run under a very simple principle. The better the team does, the more fans it attracts. The more fans a team attracts, the more merchandise a team will be able to sell.
3. Team Endorsements: are available to all clubs willing to gamble on the team’s upcoming season. They can be thought of as “Corporate Sponsorships” in which a company aligns itself with a team for exposure to the hockey public. Certain companies want to be associated with certain types of teams and some have different expectations (and revenues) than others.
4. Individual Endorsements: are essentially players endorsing specific products. The only difference between this and real life is the team gets the money not the player.
Teams are rewarded for their player’s individual accomplishments. Individual performances only apply to players and prospects that are with your team for the entire season.

Each team has the opportunity to enter into ONE Broadcast Deal, ONE Merchandise Deal, and any combination of TWO Team Endorsements or Individual Endorsements.

Commitment and Risk
To enter into an agreement you must make a commitment and pay the “Cost” fee before the start of the season. This money comes out of your team’s budget immediately. You may cancel your endorsement deal anytime BEFORE your 42nd regular season game is played, however you will only receive 50% of the “Cost” fee back. If you cancel an endorsement deal at any time during the season you CAN NOT sign the SAME deal again the following season. Please note any deals you participated in and cancelled last season, as there will be a penalty assessed if you attempt to sign a deal your team is not eligible for.

So these deals are not without risks, as six teams last year actually lost money on their deals and it could happen again if GM’s don’t plan properly in anticipation of their team’s and players performances. The system is also designed so that the higher the risk, the higher the revenue.

Submissions & Payout
Each General Manager will be required to submit their Endorsement commitments before the regular season begins. At the end of the season, each General Manager who qualifies for any of their Endorsement Deals must submit a detailed account of which obligations were met, and the statistical proof of the achievement.


Broadcast Deals
Teams are allowed to apply for ONE of the following:

1. CBC “Hockey Night In Canada” Deal
Canadian Teams Only
Criteria: Team must finish the regular season with an average attendance of 90% capacity.
Cost Fee: $2,000,000
Revenue: $5,000,000
Bonus: $500 000 (If team averages 95% capacity)
Teams:

2. OLN Deal
American Teams Only
Criteria: Team must finish the regular season with an average attendance of 90% capacity.
Cost Fee: $2,000,000
Revenue: $5,000,000
Bonus: $500 000 (If team averages 95% capacity)
Teams:

3. TSN “Total Sports Network” Deal
Criteria: Team must finish the regular season with an average attendance of 85% capacity.
Cost Fee: $1,500,000
Revenue: $3,500,000
Teams: Devils, Blues, Wild, Red Wings

4. ABC Sports Deal
Criteria: Team must finish the regular season with an average attendance of 80% capacity.
Cost Fee: $1,000,000
Revenue: $2,500,000
Teams: Avalanche, Bruins, Jackets, Sabres

5. Local Radio Network Deal
Criteria: Team must finish the regular season with an average attendance of 75% capacity.
Cost Fee: $1,000,000
Revenue: $2,000,000
Teams; Sharks, Predators, Flyers, Senators

Merchandise Deals

Teams are allowed to apply for ONE of the following:

1. CCM
Criteria: Team must either finish first in their division or have 55 wins.
Cost Fee: $2,000,000
Revenue: $4,000,000
Teams:

2. KOHO
Criteria: Team must make the playoffs and have home ice advantage in 1st round.
Cost Fee: $2,000,000
Revenue: $4,000,000
Teams: Sharks, Devils, Sabres

3. NIKE
American Teams Only
Criteria: Team must make the playoffs and win 1st round series.
Cost Fee: $1,000,000
Revenue: $2,500,000
Teams: Panthers, Blues, Flyers, Red Wings

4. Bauer
Canadian Teams Only
Criteria: Team must make the playoffs and win 1st round series.
Cost Fee: $1,000,000
Revenue: $2,500,000

5. Synergy
Criteria: Team must improve by 20 points or more from the previous regular season
Cost Fee: $1,000,000
Revenue: $2,500,000
Bonus: $1,000,000 (30 points or more improvement)
Teams: Rangers, Avalanche, Canucks, Stars, Leafs

Team Endorsements
Teams are allowed to apply for any combination of TWO Team Endorsements or Individual Endorsements

1. Ford Motor Company
Criteria: Team must finish the regular season with a .500 or better home record.
Cost Fee: $1,500,000
Revenue: $3,000,000
Teams: Devils, Flames

2. GM Motor Company
Criteria: Team must finish the regular season with a .500 or better road record.
Cost Fee: $1,000,000
Revenue: $3,000,000
Teams: Blues, Red Wings

3. Master Lock
Criteria: Team must finish the regular season with a penalty kill percentage of 87% or top 5 penalty killing unit.
Cost Fee: $1,500,000
Revenue: $3,500,000
Teams:

4. Energizer Battery
Criteria: Team must finish the regular season with a power play percentage of 16% or one of top 5 power play units.
Cost Fee: $1,500,000
Revenue: $3,500,000
Teams: Sabres

5. Pepsi Cola
American Teams Only
Criteria: Team must have a winning record against their conference.
Cost Fee: $1,000,000
Revenue: $2,000,000
Teams: Ducks

6. Coca-Cola
Canadian Teams Only
Criteria: Team must have a winning record against their conference.
Cost Fee: $1,000,000
Revenue: $2,000,000
Teams:

7. Prudential Financial
Criteria: Team must finish in the top 5 in the league in points/payroll. Rewards lower tier teams for the most efficient use of their budget. Payroll will include all game expenses for the year on a per game average (as calculated within the financial report)
Cost Fee: $1,000,000
Revenue: $3,000,000
Teams:

Individual Endorsements
Teams are allowed to apply for any combination of TWO Team Endorsements or Individual Endorsements

Budweiser Beer
American Teams Only
Criteria: Team must have a FORWARD who scores 40 or more goals in the regular season.
Cost Fee: $1,000,000
Revenue: $3,000,000
Teams: Lightning, Flyers

Molson Beer
Canadian Teams Only
Criteria: Team must have a FORWARD who scores 40 or more goals in the regular season.
Cost Fee: $1,000,000
Revenue: $3,000,000
Teams: Flames

Verizon
Criteria: Team must have a DEFENSEMAN who has 55 or more assists in the regular season.
Cost Fee: $1,000,000
Revenue: $2,500,000
Teams: Red Wings

Nextel
Criteria: Team must have a DEFENSEMAN who scores 18 or more goals in the regular season
Cost Fee: $1,000,000
Revenue: $2,500,000
Teams:

PowerAde
Player’s team CANNOT endorse Pepsi Cola Company
Criteria: Team must have a player 25 or younger who scores 25 or more goals in the regular season.
Cost Fee: $1,000,000
Revenue: $2,500,000
Teams: Panthers, Canucks, Hurricanes, Devils, Sabres

Gatorade
Player’s team CANNOT endorse Coca-Cola Company
Criteria: Team must have a player 25 or younger who has 35 or more assists in the regular season.
Cost Fee: $1,000,000
Revenue: $2,500,000
Teams: Rangers, Avalanche, Hurricanes, Flyers

The Home Depot
Criteria: Team must have a GOALIE who has a goals against average of 2.20 or lower minimum 40 games played
Cost Fee: $1,000,000
Revenue: $3,000,000
Teams: Sharks, Jackets

Tim Horton’s
Criteria: Team must have a GOALIE who has a save percentage of 91% or higher minimum 40 games played.
Cost Fee: $1,000,000
Revenue: $3,000,000
Teams: Jackets, Senators

Southwest Airlines
Criteria: Team must have a player who scores 10 or more power play goals in the regular season.
Cost Fee: $1,000,000
Revenue: $2,000,000
Teams:

Air Canada Airlines
Criteria: Team must have a player who scores 3 or more shorthanded goals in the regular season.
Cost Fee: $1,000,000
Revenue: $2,000,000
Teams:

Mountain Due
Eligibility:
1/ the player must be 21 years or younger as of Sept 30th, 2006.
2/ the player must have played in less than 40 NHL games during their career
3/ the player must remain unsigned and on the team’s prospect list
Criteria: Must have a prospect who accomplishes one of the following:
- Forward with more than 100 points in the CHL
- Forward with more than 60 points in the NCAA
- Forward with more than 40 points in the AHL
- Forward with more than 30 points in a top European league
- Defenceman with more than 65 points in the CHL
- Defenceman with more than 40 points in the NCAA
- Defenceman with more than 30 points in the AHL
- Defenceman with more than 20 points in a top EL
- Goalie who finishes in the top 3 in either GAA or SVG in a CHL league
- Goalie who finishes in the top 5 in either GAA or SVG in the NCAA
- Goalie who finishes in the top 5 in either GAA or SVG in the AHL
- Goalie who finishes in the top 5 in either GAA or SVG in a Top EL.
- Any player who wins an MVP or Major Award in a CHL league
- Any player nominated for the Hobey Baker Award in the NCAA
- Any player winning rookie of the year or named to the all-star team in the AHL or a top EL
- Any player being named to the all-tournament team at the WJC
Fee: $1 million
Revenue: $1 million per player qualified (limit of one award per individual player and to a maximum of $4 million)
* Top European League would only be the Swedish Elite League, Finnish Elite League, Russian Super League, Czech Elite League, Swiss Elite League or Slovakian Elite League
Teams: Panthers, Rangers, Avalanche, Sharks, Canucks, Hurricanes, Black Hawks, Lightning, Predators, Bruins, Blues, Flames, Senators, Ducks
 
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Tampa GM

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Gatorade
Player’s team CANNOT endorse Coca-Cola Company
Criteria: Team must have a player 25 or younger who has 35 or more assists in the regular season.
Cost Fee: $1,000,000
Revenue: $2,500,000
Teams:

When is the deadline for the age for this one? Is it also Sep 30th just like Mountain Dew? Daniel Sedin is born on the 26th of Sep 1980, I guess he doesnt counts then?
 

Brock

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Feb 27, 2002
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Florida Panthers Endorsements

NIKE
Cost Fee: $1,000,000
Revenue: $2,500,000

PowerAde
Cost Fee: $1,000,000
Revenue: $2,500,000

Mountain Due
Fee: $1 million
Revenue: $1 million per player qualified (limit of one award per individual player and to a maximum of $4 million)

Total Fee: $3,000,000
Potential Revenue Payout: $9,000,000
 

SPG

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Feb 27, 2002
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Sign the Rangers up for the following:

Gatorade
Player’s team CANNOT endorse Coca-Cola Company
Criteria: Team must have a player 25 or younger who has 35 or more assists in the regular season.
Cost Fee: $1,000,000
Revenue: $2,500,000

Synergy
Criteria: Team must improve by 20 points or more from the previous regular season
Cost Fee: $1,000,000
Revenue: $2,500,000
Bonus: $1,000,000 (30 points or more improvement)

Mountain Dew
Fee: $1 million
Revenue: $1 million per player qualified (limit of one award per individual player and to a maximum of $4 million)

Total Fee: $3,000,000
Potential Revenue Payout: $10,000,000
 
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Ville Isopaa

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Feb 27, 2002
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The Colorado Avalanche would like to sign up for the following 4 endorsements:

ABC Sports Deal
Criteria: Team must finish the regular season with an average attendance of 80% capacity.
Cost Fee: $1,000,000
Revenue: $2,500,000
Teams:

Gatorade
Player’s team CANNOT endorse Coca-Cola Company
Criteria: Team must have a player 25 or younger who has 35 or more assists in the regular season.
Cost Fee: $1,000,000
Revenue: $2,500,000

Synergy
Criteria: Team must improve by 20 points or more from the previous regular season
Cost Fee: $1,000,000
Revenue: $2,500,000
Bonus: $1,000,000 (30 points or more improvement)

Mountain Dew
Fee: $1 million
Revenue: $1 million per player qualified (limit of one award per individual player and to a maximum of $4 million)

Total Fee: $4,000,000
Potential Revenue Payout: $12,500,000
 

91

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Sep 23, 2005
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Hamilton
Local Radio Network Deal
Criteria: Team must finish the regular season with an average attendance of 75% capacity.
Cost Fee: $1,000,000
Revenue: $2,000,000

KOHO
Criteria: Team must make the playoffs and have home ice advantage in 1st round.
Cost Fee: $2,000,000
Revenue: $4,000,000
Teams:

The Home Depot
Criteria: Team must have a GOALIE who has a goals against average of 2.20 or lower minimum 40 games played
Cost Fee: $1,000,000
Revenue: $3,000,000

Mountain Due
Eligibility:
1/ the player must be 21 years or younger as of Sept 30th, 2006.
2/ the player must have played in less than 40 NHL games during their career
3/ the player must remain unsigned and on the team’s prospect list
Criteria
Fee: $1 million
Revenue: $1 million per player qualified (limit of one award per individual player and to a maximum of $4 million)

Cost: 5,000,000
Revenue: 13,000,000
 

Hossa

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Please sign the Canucks up for the following endorsement packages:

Synergy

Powerade

Mountain Due

Total Cost: $3,000,000
Potential Payout: $9,000,000
 

SensGod

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Please sign up the Dallas Stars for:

Synergy
Criteria: Team must improve by 20 points or more from the previous regular season
Cost Fee: $1,000,000
Revenue: $2,500,000
Bonus: $1,000,000 (30 points or more improvement)
 

Donga

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Carolina Signs up for the following

PowerAde

Gatorade

Mountain Due


Cost : $3mill
Potential Revenue: $9million
 

Tampa GM

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Gatorade
Player’s team CANNOT endorse Coca-Cola Company
Criteria: Team must have a player 25 or younger who has 35 or more assists in the regular season.
Cost Fee: $1,000,000
Revenue: $2,500,000
Teams:

When is the deadline for the age for this one? Is it also Sep 30th just like Mountain Dew? Daniel Sedin is born on the 26th of Sep 1980, I guess he doesnt counts then?

Anyone knows the answer to this one? Is the deadline Sep30th just like Mountain? Daniel will turn 26 just four days earlier..
 

SPG

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Anyone knows the answer to this one? Is the deadline Sep30th just like Mountain? Daniel will turn 26 just four days earlier..

Although I don't know for certain, its a safe bet that the Sept 30 date applies that that endorsement as well. I don't know why the dates would be different...
 

TorontoGM

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Nov 10, 2005
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Although I don't know for certain, its a safe bet that the Sept 30 date applies that that endorsement as well. I don't know why the dates would be different...

That is correct, Sept 30 is the date for players regarding the age limit.
 

TorontoGM

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Nov 10, 2005
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Toronto will be participating in

Synergy
Criteria: Team must improve by 20 points or more from the previous regular season
Cost Fee: $1,000,000
Revenue: $2,500,000
Bonus: $1,000,000 (30 points or more improvement)
 

TorontoGM

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Nov 10, 2005
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I have recieved endorsements from the following teams

Tampa
Florida
NYR
Colorado
San Jose
Vacouver
Dallas
Carolina
Chicago
Toronto

Gents, the deadline is Friday Nov 24, lets get them in by that date.

AC
 

kasper11

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Feb 27, 2002
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The Devils would like to sign up for:
TSN (cost: $1,500,000, potential $3,500,000)
Koho (cost: $2,000,000, potential $4,000,000)
Powerade (cost: $1,500,000, potential $2,500,000)
Ford (cost: $1,000,000, potential $3,000,000)

Total cost: $6,000,000
Potential Income: $13,000,000
 

TorontoGM

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Nov 10, 2005
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The Endorement submission deadline will be extended one week to Dec, 1, 2006. This should provide enough time for ratings to be released.

Abbas
 

Mandaou

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Flyers Endorsement Deals

Broadcast: Local Radio Deal (cost: $1,000,000, payoff $2,000,000)
Merchandise: Nike (cost: $1,000,000, payoff $2,500,000)
Endorsements: Budweiser (cost: $1,000,000, payoff $3,000,000)
Gatorade (cost: $1,000,000, payoff $2,500,000)

Total cost: $4,000,000
Potential Income: $10,000,000
 

MatthewFlames

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Jul 21, 2003
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Calgary selects the following endorsements

1. Ford Motor Company
Criteria: Team must finish the regular season with a .500 or better home record.
Cost Fee: $1,500,000
Revenue: $3,000,000

2. Molson Beer
Canadian Teams Only
Criteria: Team must have a FORWARD who scores 40 or more goals in the regular season.
Cost Fee: $1,000,000
Revenue: $3,000,000

3. Mountain Dew
Fee: $1 million
Revenue: $1 million per player qualified (max 4)

COST: $3.5 million
Potential Revenue: $10 million
 

Dr.Sens(e)

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Here are endosements for the St. Louis Blues

Broadcast: TSN ($1.5M / $3.5M)
Merchandise: Nike ($1M / $2.5M)
Team: GM ($1M / $3M)
Individual: Mountain Due ($1M / $4M)

Total Commitment: $4.5 million
Endorsement Max: $13 million
 

Vaive-Alive

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Mar 3, 2004
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Toronto, Ontario
The Bruins take only two endorsements in 2006/2007:

ABC Sports Deal

Cost Fee: $1,000,000
Revenue: $2,500,000

And the Mountain Dew:

Cost Fee: $1,000,000
Revenue: Up to $4M

GM Krueger was quoted as saying, "We'll be happy to make the playoffs, period. We're headed into uncharted waters and we need to find our way."

It would appear that no major endorsement gambits will be played by the Bruins this year.

Bobby Orr
Boston Globe
 
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