I think that 2 different thing, maybe the movie intention is to make the biggest box office possible and for which it will glorify and make violence a fun spectacle to watch and will balance it with line about being wrong (like MadMen did with smoking after the sales of Lucky strike exploded, no one would doubt that MadMen series did try to make drinking/smoking look really cool, which is easy to do because it is) to make it more palatable and even more large public, in that situation we do not know the actual intention of the movie.
There is a lot of intention of a lot of people that goes into a movie beside the writer, editor, producer, director, powerful actor and so on.
Let just say I doubt I would have liked a movie that much that tried to convince me to ban fighting in hockey, making fun of LHSPQ type of league yes, trying to make an audience leave the movie thinking violence and fighting should be banned of the NHL, not at all, imo and that an opinion, we cannot know the movie has a whole intention nor the writer, even by reading the text, looking at is background or is stated intention, that all speculation and trying to read someone mind (and that if that person was even being honest with themselves to start with).
With that said you could obviously be right and maybe the movie failed miserably, but if the movie intention were make the biggest box office possible and for which it will glorify and make violence a fun spectacle to watch and will balance it with line about being wrong, it was a giant success.