Correct, it's a paid advert segment for Poker Stars.
Evokes the old standard line:
Liquor in the front (Trois Brasseurs)
Poker in the back (Poker Stars)
Vice-type sponsorship/ads have been massively invading pro sports, moreso now. Chez Parée ads on 690 for many years now, being aired during daytime hours. Anything goes after that.
Nothing can beat LaPresse+ in terms of product placement. I mean, they boasted like crazy about that one, supposedly spent 40M$ on its conception.
Turns out it's a glorified iPad application used as a platform to sell you stuff while you think you're getting information.