Last season the announcers pronounced his name as Ah-Berg and then for this season he asked then to start pronouncing it Ay-Berg, or now that he's in Canada is it Eh-Berg?
So you kind of have to just go with what the player says it is rather than what it should be. If he tells the broadcast crew to pronounce it Purple then that would be the correct pronunciation, no matter how wrong it actually is.
Anyway, I'm very glad to see him showing some of his potential for the Oilers. I wish it worked out in Nashville, but it looked like that just wasn't happening.