Who is the last player the Sox made a big run at?
The Sox haven't had a situation like this in probably 25 years. Looking at other recent years is pointless. They were saddled with contracts paying big money. The Danks contract is the only anchor left, and that only has 2 seasons left on it.
The payroll dropped from 118 mil to 90 mil last year, and they only have 46 mil tied up so far for 2015.
All that said - they are coming off two bad years. They know they can't depend on a tourist attraction for a stadium to bring people in like the Cubs can. The Sox have a history of bad attendance when the team sucks for prolonged periods. The Sox will be hungrier in free agency. JR will be hungry for one more World Series chance. He turns 79 before opening day next year.
While hitting is the team's biggest need, there's many ways to skin a cat. They could load up on pitching. They could sign a big name pitcher, and then turn around and trade another pitcher for hitting, like Quintana or Rodon (Rodon can't be moved until the summer). Who knows what their intent is....but I am confident in both Jerry Reinsdorf and Rick Hahn.