NHL TV ratings 2015/16

[Dirty Old Man]

Most likely northern transplants

No, no, you're close, but if you're going to pooh-pooh the idea, you're supposed to say "how's come West Palm Beach and not Ft.Lauderdale/Miami?"

 

[BattleBorn]

13% isn't bad at all. A million times better than the 61% that was thrown around in the 1st round.

 

[Last Rat Standing]

No, no, you're close, but if you're going to pooh-pooh the idea, you're supposed to say "how's come West Palm Beach and not Ft.Lauderdale/Miami?"

The majority of the fans that go to games in South Florida are in the West Palm market. I live there, I know.

 

[Fenway]

The majority of the fans that go to games in South Florida are in the West Palm market. I live there, I know.

I know my friend Erica lives in West Palm and goes to Panthers games all the time.

 

[Last Rat Standing]

I know my friend Erica lives in West Palm and goes to Panthers games all the time.

Well I think we've mentioned about the location of the arena. It is much easier to get there from the West Palm area than it is to get there from Miami.

 

[varsaku]

I feel like the NHL (and hockey in general) needs to experiment with the camera placement. I've watched some games where they switch to cameras from the top of the boards behind the net or a view from the jumbotron and those views give you a much better feel for the speed of the game.

I feel like some variation of a SkyCam where the camera moves up and down the ice (instead of the camera just panning) as play moves up and down the ice would work best. Obviously it couldn't be like the NFL where the camera is above play (as a few teams have tried that and it obstructed the views of in-area fans), but if a camera could just be mounted on the front facade of the upper level deck with a track so it can move up and down the ice I think that would be a sweet view that shows the speed without distracting from the in-arena experience.

Or maybe a camera can be placed on a track under the jumbotron for a similar experience.

Going from watching hockey in-arena to on television I just can't help but think there's a better way to show the speed of the game through television to make the television experience closer to the in-arena experience.

If the can get a overhead view like the camera angle in EA's NHL games, that would bring people closer to the game. In that view people will be able to have a better idea of how fast really things are moving unlike from the current broadcast view. I like the overhead view and would love it if they used it more often. They could otherwise switch to the behind the net cams when in the attacking zones.

 

[TrillMike]

Ad Age piece on Stanley Cup ratings:

Participating teams aside, the schedule itself did NBC Sports no favors, as the Pens-Sharks series hit the ice on the Monday after Memorial Day weekened, when TV viewing is about as depressed as it gets, outside of Christmas. Then Games 2 and 3 aired on cable net NBCSN, which only reaches about 70% of all U.S. TV homes, whereupon the ratings dropped accordingly.

According to iSpot.tv estimates, NBC Sports booked approximately $45.8 million in ad sales revenue over the course of the Stanley Cup Final, with a good chunk of those dollars coming from auto, studios, insurance, financial services and quick-service restaurants.

http://adage.com/article/media/puck/304511/

 

[IU Hawks fan]

Nearly a quarter of the annual deal earned back in 5 games...

 

[cutchemist42]

https://ca.sports.yahoo.com/news/th...euro-soccer-see-audiences-drop-175439800.html

It wasn't enough, however, to avoid yet another playoff ratings drop. The final series averaged 2.08 million, down 13 per cent from last season.

But Rogers can take some solace in the fact that the main reason for the lower numbers was the Canadian franchises' early exit from the playoff picture. That killed interest in hockey in many circles long before the playoffs even began.

Also on the downslide is the 2016 Euro (the soccer tournament, not the currency.)

The opening weekend slate averaged 390,500 on TSN, down 45 per cent from the 707,000 average on opening weekend in 2012. The most-watched game featured England and Russia (619,000), which paled in comparison to the 1.1 million chart-topper four years ago (Spain-Italy.)

One reason could be that this year's opening round didn't feature quite as many marquee matches (Albania-Switzerland, for example). But beyond that, we'll have to wait for next week to see if interest picks up.

 

[jerrytsao]

Nearly a quarter of the annual deal earned back in 5 games...

In 6 games, last year SCF pulled in 43.6 million, 23% of the annual TV money is decent, but live sports are coming with hefty production costs.

In comparison, for the current season NBA broadcasting partners garnered 490 million national advertising revenues in regular season, 440 million in playoffs through conference Finals, plus 40 million per each NBA Final game.

Based on the current TV deal, 6-game NBA Finals would pull in 240 million out of 600 million per year ESPN had paid, that is 40% of the TV money, for the entire season it would be 1,170/930 = 126% of the TV money. (One of the reasons why Disney/Turner overpaid so much for the new deal, simply a cash cow)

For the upcoming deal NBA Finals would pull in 240/1,467 = 16% of the annual TV money for ESPN, for the entire season 1,170/2,667 = 44% of the TV money.

NBC certainly gained more percentage of what they paid in the championship round, but the overall gain may reduce heavily when you count in costs.

 

[Nalens Oga]

So basically for the finals to get good ratings, you need them to have either an O6 team or one of around 9 American teams or Mtl/Tor/Van AND it needs a good lead-in AND it needs to not have too much competition from other sports?

Good luck

 

[Fenway]

Puck Daddy at Yahoo looks at the numbers

Why were 2016 Stanley Cup Playoff ratings so disappointing?

There are a finite number of franchises that draw significant national ratings in the U.S. for the NHL. The Boston Bruins missed the playoffs. The Philadelphia Flyers, New York Rangers, Chicago Blackhawks, Detroit Red Wings and Los Angeles Kings were all out in the first round.

While this was great for parity and allowed some new faces into the playoff spotlight, it wasn’t great news for ratings. Hence, a 15-percent drop from 2014, when the Rangers, Blackhawks and Kings were three of the four conference finalists.

News isn't all bad for NBC

According to iSpot.tv estimates, NBC Sports booked approximately $45.8 million in ad sales revenue over the course of the Stanley Cup Final, with a good chunk of those dollars coming from auto, studios, insurance, financial services and quick-service restaurants.

That’s up from last season, per NBC.

http://adage.com/article/media/puck/304511/

 

[berklon]

So basically for the finals to get good ratings, you need them to have either an O6 team or one of around 9 American teams or Mtl/Tor/Van AND it needs a good lead-in AND it needs to not have too much competition from other sports?

Good luck

And the NHL has already had 6 favourable matchups in the last 9 years (ie. LA/NYR, Hawks/Bruins, Bruins/Canucks, Hawks/Flyers, Pens/Wings x 2), and the ratings were still a far cry from even the worst NBA matchups... and it has done very little in growing the game.

I've said it earlier - it's not going to get any better than what we've already witnessed.

 

[jerrytsao]

Puck Daddy at Yahoo looks at the numbers

News isn't all bad for NBC

http://adage.com/article/media/puck/304511/

Ad sales are based on the ratings of the previous year as spots were sold well before series had started, expect a drop-off for College Football Playoff, March Madness and Stanley Cup Finals in 2017, College Football Playoff & March Madness had huge ad sales increase thanks to record TV numbers from 2015.

I've said it earlier - it's not going to get any better than what we've already witnessed.

Technically, there is an ultimate dream matchup for both NHL & NBC has yet to happen, CHI vs NYR, would shatter the record if series go at least six.

 

[Nicky Santoro]

And the NHL has already had 6 favourable matchups in the last 9 years (ie. LA/NYR, Hawks/Bruins, Bruins/Canucks, Hawks/Flyers, Pens/Wings x 2), and the ratings were still a far cry from even the worst NBA matchups... and it has done very little in growing the game.

I've said it earlier - it's not going to get any better than what we've already witnessed.

True. Bettman has been spoiled rotten the last little while. 3 cups for CHI. not even in NHL's wildest dream could this have happened. 2 cups out west in LA in 2nd biggest market. Boston wins a cup and goes to one a few yrs ago. NYR went to SCF recently. If having all this happen and having this much success in CHI and LA and the game has not grown crazily, then we are in deep trouble.

what happens now when teams like OTT, CALG, CAR, WIN, NASH all get good and go on a run like the hawks or kings.. then what? what about when CHI, LAK, NYR, BOS all start to go through bad seasons and the crap teams start to get great.. this can easily happen as things will even out. and when it does, it will not be fun for NHL or NBC.

When OTT/CALG meet in the SCF on nbc, will it even get 600K??

 

[Kadoosh*]

The Stanley Cup Final isn't even touching preseason NFL football

http://www.cbssports.com/nfl/news/h...ger-tv-ratings-than-stanley-cup-final-finale/

Is the NHL even trying? Preseason football is twice as popular as any NHL game

 

[DanZ]

The Stanley Cup Final isn't even touching preseason NFL football

http://www.cbssports.com/nfl/news/h...ger-tv-ratings-than-stanley-cup-final-finale/

Is the NHL even trying? Preseason football is twice as popular as any NHL game

And it will be for a long time... This shouldn't be news to anyone. The NHL won't touch the NFL for decades.. No sport will in the United States.

 

[Fenway]

Decades of ratings data in the US for the Stanley Cup Final show that in the 2 cities involved there is interest and in other markets only the hard core puckheads are watching. If a series goes to a 6th or 7th game more casual fans tune in.

The highwater mark for the Bruins came 5 years ago when for Game 7 against Vancouver the team recorded a 43.4 rating and a 64 share. That same night the Red Sox had an 8.2 rating playing in Tampa.

 

[Fugu]

Ad Age piece on Stanley Cup ratings:


http://adage.com/article/media/puck/304511/

Good point about lack of viewers without cable. I know this was a factor in Michigan, where nearly 40% of homes don't have cable.

 

[Fenway]

Good point about lack of viewers without cable. I know this was a factor in Michigan, where nearly 40% of homes don't have cable.

They might not have cable BUT they have a dish

Nielsen's numbers last year for the percentage of households in each market (DMA) that receive TV by cable or satellite. Basically, cable penetration in each market.

The first number is the total percentage of households that have 'Cable TV' and the numbers in parenthesis are a breakdown between (wired cable/satellite).
For example 90.2% of viewers in Detroit watch TV from cable or satellite.
Of that 90.2% (67.6% have wired cable/ 22.6% have a satellite dish). Nielsen refers to satellite as ADS (Alternate Delivery System) but denotes it as satellite.


Detroit 90.2 (67.6/22.6)
Grand Rapids-Kzoo-Bt Ck 87.7 (56.4/31.3)
Flint-Saginaw-Bay City 89.6 (58.2/31.4)
Lansing-Jackson 86.8 (50.6/36.1)
Traverse City-Cadillac-Soo 88.6 (44.4/44.2)
Marquette 95.2 (65.0/30.2)
Alpena 91.8 (56.7/35.1)

Toledo 89.0 (63.4/25.6)
Chicago 89.9 (60.3/29.6)
Cleveland-Akron 93.3 (69.7/23.6)

One of the 5 lowest in the US...
Ft. Wayne 79.3 (43.7/35.5)

 

[Fugu]

They might not have cable BUT they have a dish

Nielsen's numbers last year for the percentage of households in each market (DMA) that receive TV by cable or satellite. Basically, cable penetration in each market.

The first number is the total percentage of households that have 'Cable TV' and the numbers in parenthesis are a breakdown between (wired cable/satellite).
For example 90.2% of viewers in Detroit watch TV from cable or satellite.
Of that 90.2% (67.6% have wired cable/ 22.6% have a satellite dish). Nielsen refers to satellite as ADS (Alternate Delivery System) but denotes it as satellite.


Detroit 90.2 (67.6/22.6)
Grand Rapids-Kzoo-Bt Ck 87.7 (56.4/31.3)
Flint-Saginaw-Bay City 89.6 (58.2/31.4)
Lansing-Jackson 86.8 (50.6/36.1)
Traverse City-Cadillac-Soo 88.6 (44.4/44.2)
Marquette 95.2 (65.0/30.2)
Alpena 91.8 (56.7/35.1)

Toledo 89.0 (63.4/25.6)
Chicago 89.9 (60.3/29.6)
Cleveland-Akron 93.3 (69.7/23.6)

One of the 5 lowest in the US...
Ft. Wayne 79.3 (43.7/35.5)

Detroit city proper doesn't have the majority of wing nuts. I seem to recall it was a portion of the UP and areas like Lansing.


Regardless of all that, the figures for the Detriot metro area are very low. Very low.

 

[Nalens Oga]

Decades of ratings data in the US for the Stanley Cup Final show that in the 2 cities involved there is interest and in other markets only the hard core puckheads are watching. If a series goes to a 6th or 7th game more casual fans tune in.

Yeah that's pretty pathetic. You had Crosby and Malkin in the final plus exciting players like Letang/Couture/Kessel/Burns plus a future HOFer in Thornton and you have to still rely on certain teams to pull in good numbers. NBA's stars could play in Wood Buffalo and it would still get big numbers as long as it features 'stars.' Of course the star players in that league are able to put up big numbers while in ours, they struggle to break even 100 points or 50 goals....defence doesn't exactly generate buzz in media the same way records do.

I think we're going around in circles here, we know full well the NHL doesn't know how to market, we know the consequences of giving it to NBC in the US and Sportsnet in Ontario combined with cord-cutting, we know they'll have their excuses either way, and we can't expect much when this league could barely grow the game in the 90s and early 2000's when they had multiple elite players on so many teams.

 

[Fenway]

Detroit city proper doesn't have the majority of wing nuts. I seem to recall it was a portion of the UP and areas like Lansing.


Regardless of all that, the figures for the Detriot metro area are very low. Very low.

Those numbers are for the DMA - not the city proper.

There was one city in the UP that fought to get CSN-Chicago instead of Fox-Detroit because the good people of Ironwood are Cubs fans and want nothing to do with Detroit.

Fugu - the bigger problem is 30% of customers that have cable/satellite do not get NBCSN as they don't want to pay extra for it.

 

[Fugu]

Those numbers are for the DMA - not the city proper.

There was one city in the UP that fought to get CSN-Chicago instead of Fox-Detroit because the good people of Ironwood are Cubs fans and want nothing to do with Detroit.

Fugu - the bigger problem is 30% of customers that have cable/satellite do not get NBCSN as they don't want to pay extra for it.

Yes, that's probably it. NHL didn't do a good job selecting partners.

 

[IU Hawks fan]

Those numbers are for the DMA - not the city proper.

There was one city in the UP that fought to get CSN-Chicago instead of Fox-Detroit because the good people of Ironwood are Cubs fans and want nothing to do with Detroit.

Fugu - the bigger problem is 30% of customers that have cable/satellite do not get NBCSN as they don't want to pay extra for it.

Wait, really?

That's crazy, there's 2 closer markets with MLB teams. They would never allow that.