Has anyone asked the players what they think about these boards , I would think they are a distraction and a safety concern for them.................The revenue the league is generating I would hope would help increase the salary cap , the players are the ones who deserve a revenue increase.........
Boston Globe NHL needs to dump these virtual boards.
- Thread starter Gee Wally
- Start date
BruinsFanMike82
Registered User
missingchicklet
Registered User
- Jan 24, 2010
- 36,589
- 34,464
THAT'S the type of digital ad I hate the most. There are several teams that have those now, where a car or truck is zooming horizontally around the ice during play. The ones that have a bold image that rises from the bottom of the board to the top gets honorary mention.
No other major NA sports league has the level of advertising on and around the playing surface that the NHL does. And that's before the digital dasherboard ads. Now it's to the point of insanity. It is not ok to have animated crap moving around in what usually amounts to the middle to top of the TV screen when viewing a game. Hockey is the hardest of the major sports to follow on TV as is. The NHL really needs to cut the animated stuff out during gameplay. Crap is becoming like 2 1/2 hours of watching ads, with a little hockey thrown in, if you can find it.
Over the volcano
Registered User
- Sep 22, 2011
- 11,469
- 12,049
Same sort of tech that puts the first down and line of scrimmage lines on the football field for TV.
As noted previously, ad nauseum, ownership's response to fans bitching about their latest act of venality consists of two words.
I think you know what they are.
Jdavidev
Registered User
I watch NESN on ESPN+ and It's fine quality. The quality crush is happening with the cable/sat provider most likely. When I watch on cable on NHLN, the quality is like 2006 fuzziness.
EverettMike
FIRE DON SWEENEY INTO THE SUN
Worse than ever. Can barely watch and might just turn it off. It looks awful. I'm jealous of those who don't notice, but I find them so distracting it's beyond frustrating.
MyNameIsJonas
Registered User
I haven’t noticed them. I have the away feed though. I’m not even sure they have them, they look painted on. Maybe NESN is worse?
Donnie Shulzhoffer
Rocket Surgery
The sooner you accept they aren’t going anywhere the sooner you stop noticing them.
MyNameIsJonas
Registered User
NESN 360 no doubt working on a way plaster them across the entire ice surface for a discounted price of only $19.99 a month!
- Feb 3, 2009
- 18,701
- 5,070
I don't like them but they are inevitable, much like ads on the boards. When I was a kid the boards were white.
There have been ads on the boards for years now.
And ads will be all over jerseys eventually. Probably within the next ten years, and ads on helmets.
That's just the way it works. Everything goes up until it crashes I guess.
There have been ads on the boards for years now.
And ads will be all over jerseys eventually. Probably within the next ten years, and ads on helmets.
That's just the way it works. Everything goes up until it crashes I guess.
I notice them less, but i am still painfully aware of them. Some are better than others. If they put the red lines back on the boards instead of covering them with digital bright white, and roughed up the background a bit to blend with the normal color of the boards it wouldn’t be so bad
missingchicklet
Registered User
- Jan 24, 2010
- 36,589
- 34,464
If they are going to switch them during the course of play they REALLY need to cut out the ones with the tires and cars zipping around the boards. It's absurd.
I keep saying this, but it's so glaringly true. No other major sport in NA has their playing area so inundated with ads. Virtual inside the blueline, behind the goal on the glass, on the sides of the glass in some cases, and of course the animated boards. Then the ads below the ice surface.
The NHL needs to rethink things. The ice/boards/glass look like garbage with all the ads plastered everywhere.
I keep saying this, but it's so glaringly true. No other major sport in NA has their playing area so inundated with ads. Virtual inside the blueline, behind the goal on the glass, on the sides of the glass in some cases, and of course the animated boards. Then the ads below the ice surface.
The NHL needs to rethink things. The ice/boards/glass look like garbage with all the ads plastered everywhere.
The worst part is (and this is what they want) I didn't really 'notice' it much tonight's game.
PlayMakers
Moderator
There was a play tonight when Zacha got knocked into the boards and a huge tire (ad) was rolling around the wall and for a second I thought he was going to get run over.
f***ing ads.
f***ing ads.
Pierre Larouche
Registered User
- Jan 4, 2009
- 714
- 489
Agree
The NHL needs to dump these new virtual ad boards - The Boston Globe
They impose on the game-watching experience in a way I cannot abide. I am calling for a dump and change, writes Matt Porter.www.bostonglobe.com
So it seems the NHL is plowing ahead with these virtual board ads.
It should not.
I don’t care how much cash they add to the league’s coffers. They’re bad. They impose on the game-watching experience in a way I cannot abide. I am calling for a dump and change.
Look, Impossible Burgers are a perfectly fine sandwich: They taste like a light burger, you can dress them in various ways, I like a fried egg on mine sometimes. I must object, however, to seeing a 30-foot-wide close-up of a plant-based burger patty plastered all over the half-wall.
The NHL viewing experience in 2022: You’re trying to follow the play, then this unwanted screensaver jolts away from the close-up and pans out to the whole sandwich. The word “IMPOSSIBLE” was painted in shouting capital letters in the rest of the available board space.
That’s as best I can describe one of the new virtual board ads, which are superimposed on the boards in each TV market’s broadcast. Those watching the Root Sports Seattle broadcast on Thursday, when the Kraken beat the Kings, might have seen the Impossible Burger ad; those watching the Los Angeles feed would have seen something else.
Are we not advertised to enough here?
They’re distracting. They’re disorienting. They’re bad for the casual fan, someone who might be trying to sort out the fastest team sport in the world. Watching an NHL game already demands a level of focus. Now imagine you’re following a player with the puck, wondering what he is going to do with it, and all of a sudden the Geico gecko pops up next to him.
At this rate, we’re not far away from the boards being covered in betting lines, letting the consumer play the odds on any number of in-game situations. Which of these two players are going to win this puck battle? Scan the QR code to place your bet now!
I don’t need approximately 1/10th of the horizontal space on my TV shouting at me about which cellular network is “the one America relies on” while the Kraken are trying to protect a two-goal lead in the final minutes. This is a call the NHL should drop.
I’m not even going to knock the league for the obvious technical glitches in the ads — players being swallowed by rogue-wave board ads — because they’ve been amusing.
If I’m being generous: NHL, do your viewers a favor and wait for the technology to catch up with the game experience you should be offering as the best league in the world. These detract from it.
Lobster57
Registered User
there was another play in the corner in the B's end where an ad tried to project onto a Flame and it looked like a rendering glitch in an EA game.
Number8
Registered User
- Oct 31, 2007
- 18,158
- 17,375
NHL is so f***ing stupid. The only logical purpose for ads that flash and move is to direct your attention away from the game (that thing that is supposed to attract viewers to an opportunity to see the ads). Do that long enough and aggressively enough and watching the game becomes a chore.
I can compromise and live with static adds. But moving ads are so ridiculous -- it should piss off everyone. And as far as black circular objects moving across the boards??????? How f***ing stupid is that? And obnoxious.
Once again, f*** you Gary Bettman. I really dislike you.
mjhfb
Easier from up here
I'm not a Marketing person, and I'm older, so perhaps I'm way off here, but in my simple world less is more. When I see a few ads on the rink I notice them, when I see them all over they turn into this blur that I try to ignore. Honestly, I just don't understand the business logic.
Bruinaura
Resident Cookie Monster
- Mar 29, 2014
- 46,521
- 91,102
I mean.... c'mon.
they've adjusted the Virtual Sullivan Tire and Yokohama ads..... Enterprise isn't really noticeable since it's a generic statement virtual ad
