Check out the new campaign they have. It is centered around the Flexlite 12 skate. http://www.nikehockey.ca It's interesting to note, that although Naslund is their main endorser, there is no mention of him, nor the NHL anywhere. Simply his face. http://www.nike.com/canada/nikehockey/english/downloads/nikehockey-1024wp3.jpg Check out that wallpaper too. Who's that behind Naslund? EDIT: Actually there is mention of Naslund. The guy behind Naslund is Iginla of all people. Didn't look like him. I thought Iginla would be a Reebok guy, after wearing their gear in the World CUp.