Im sure by now you all heard the the NBA Finals game 1 set record low ratings. Along with NHL record low ratings, is it time to take a step back and look at a bigger picture? There is no way you can market and hype up an even more than ESPN did with the NBA final. And ESPN is going to go to the grave saying that "no one wants to watch the NHL and everyone wants to watch the NBA". Granted, the NHL finals ratings and the NBA finals ratings were a great deal different; if the NHL got the kind of press and support the NBA got im sure they could have put up similar numbers. What do you think this all means? Are the 82 game sports just not drawing the ratings as they used to? And for all these people saying the reason the NHL is not showcased on ESPN is because ESPN is a buisness first and ratings are a priority, then what is ESPN going to show to get ratings? If the NHL and the NBA and other sports cant get the ratings they expect then are the going to pull a MTV and stray from format and start showing programing that vaguely resembles sports but gets high ratings?