It depends on your customers. If they openly show interest for it and they say they want it to remain well it's another story. Ask the customers or even put a iPad with a poll site open on it so when people come for take-out or when they pay after sitting so they vote if they have interest. 4000 is not pocket change for restaurants in Plateau/Rosemont area because the rents are outrageous.
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Good luck. There's something charming when you come into a restaurant or café when a Habs/Expo game playing... I dnt know it feels just so classic, couple of guys at the bar half-watching the game, barely talking, sipping on their bucks.
Sad that the Canadiens and the broadcasters like Sportnet and others dont understand that it's in their interest to broadcast it to the most people possible. Imagine you're a tourist visiting town with your family and you dont know much about hockey in your culture but you stop at a place for a bite and it happens to be a very entertaining game that plays that night, Pacioretty scores a hat-trick or something... well maybe this will tickle their interest and theyll look it up and be interested to eventually buy merch like a Habs cap or t-shirt or even go see a game.
It's an outdated business model. Some companies have understood it. Exposure is what counts. The most coverage you can get in social media (Instagram, Facebook, etc.), in places like supermarkets, restaurants, café, etc., the most your brand is recognized and talked about and it leads, exponentially, to even more people that know about your product or your brand. The people that want to enforce this cost raise for the rights dont even understand that if the game plays everywhere in town, their ads will also be shown everywhere in town. Hockey and the NHL especially is a business ran by old mentalities. «The more we charge, the more money we get!» And that's how you lose a generation to soccer, basketball, football, etc. By being outdated in your marketing.