They aren't doing the gimmick correctly for Emma at all. They just make it sound like she is dillusional instead of potentially having a legitimate gripe.
The correct way was always to call out one or all of the Horsewomen for getting all the credit and adulation, when their are plenty of other women doing heavy lifting too. Nia Jax played with this a bit on twitter, but she never brought it on TV so it means nothing.
You could easily do that with Emma, but they have zero desire to actually push her. Paige can also do the gimmick justice if they want. Even more so because she was a well liked face so she can turn on the crowd for "abandoning" her for the new chicks on the block (whichever Horsewomen are on her show).
It is an easy thing to do, which means they won't do it and will do something 1000x worse that involves Nattie, Carmella, and some ******* Total Divas angle
