Said it for years. Go after the other teams stars and younger guys and then see what happens. Not kill them but give them a rough ride. This team has had a culture for too long of either not responding or only responding and not initiating.
Get aggressive and be nasty with other teams star players.
Yup, we've had a soft culture of taking ****. We've accepted being bullied and that's sickening to me, any hockey team that accepts being bullied will be a terrible hockey team.
Go out and be the aggressor, go rough up the other teams players. Drop the gloves the second you are challenged and come out swinging. It's an "us versus them" attitude and no one is coming to protect us, we take care of each other.
It's not just "goon" play, that aggressive attacking style also involves driving the play and controlling the puck. It also means attacking the other goalie with the puck, creating opportunities and burying chances in the back of the net every chance you get. Aggressive play also means being aggressive with our skill and playing to win the game.
With good hockey teams, it's a family bond where you'll sacrifice yourself for your brothers on the team, if the team doesn't have that they'll never be successful. They'll just be prey and fodder for other teams who have that bond where they stick together and believe in each other.
Good teams have a self-belief they can overcome anything together, when adversity faces them they welcome the challenge and trust each other that they can overcome any obstacle.