AdmiralsFan24
Registered User
Well, last season the Admirals had an average attendance of 5408. Houston had 6793 in 12/13 (Milwaukee 5624), 7323 in 11/12 (Milwaukee 6226), and 6326 in 10/11 (Milwaukee 5796).
Milwaukee might be more of a hockey town per se than the much bigger Houston, but with the Brewers and the Bucks in town and the Packers and the Hawks nearby it's a tough market.
Last year the Admirals moved to a building that seats 9,500 after spending nearly 30 years in a nearly 18,000 seat building, so of course attendance fell last year considering they couldn't get those crowds of 11,000-17,000 that they could in the old building 4-6 times a year.
And again, I never denied that Houston didn't have better attendance. I said that the numbers are skewed because for 4 of those 12 years the Admirals were in a trust. There was no marketing, nothing. It was basically, if you don't know the team, you aren't going to hear about them at all. The attendance was a lot closer between the two franchises (and I'm guessing the Admirals would have beaten Houston in attendance in at least two of those years if not three or all four had the team not been in a trust.)
As far as the Brewers, they have completely reasonable ticket prices (even when the team is good) and allow you to bring your own food and drink into the stadium and you can tailgate in the parking lots, so a family of four can easily go to a non-premium game for less than $100 total.
The Bucks are sort of a challenge in that the two teams would play at the same time but even then it's doable. It's actually kind of amazing the Bucks do as well as they do attendance wise when you look at their ticket prices and how ****** the team has been for the last 30 years. The Admirals and Bucks have played alongside each other for decades and attendance has been good for the most part, even with the Admirals getting little media coverage (maybe a little puff piece in the paper or on TV and games broadcast on a station with limited reach) that would change with an NHL team which would allow the fan base to grow.
The Packers? It's 8 games that are sold out for years upon years. There are seats sold on the secondary market for sure but it's so small and the Packers are such a statewide and really regional at minimum team that the effect on other teams in the state is miniscule.
Blackhawks? Same thing. The only way I would go to a Blackhawks game is if the Preds were playing them and even then, I'd probably just go to Nashville and watch them instead with the cheap non-stop flights starting from Milwaukee to Nashville again in November. Obviously there are some fans that would go to Chicago to watch but even that's mostly when you get closer to the Illinois border. I don't think anyone from Oconomowoc or West Bend is going to Chicago anymore than a few times a year for a Blackhawks game and I think even that's being generous.
So if you market the team around the state but even just the Milwaukee area up to Green Bay (AHL team?), out west to Madison and south to Kenosha. That's where most of the people in the state (nearly 4 million) live.
On top of this, there's a strong corporate presence in Milwaukee and the state in general. There are 7 Fortune 500 companies (really 8 but Johnson Controls' headquarters are technically based in Ireland, even though the jobs and spin-off auto parts company remain in Milwaukee and there's still talk of Johnson Controls building a 50+ story building to house employees) and around 15 Fortune 1000 companies in the Milwaukee area along with 22 total in the state including the very familiar American Family Insurance based in Madison that has several athlete spokesmen and prominent sponsorship for several Wisconsin teams.
So is Milwaukee the best market the NHL can locate to right now? Probably not. Is it doable? Yes. Are there factors that should give potential owners and the NHL some pause? Sure. If the franchise is well run and marketed, can it succeed? 100% yes.