Hockey card collecting ... ah, I remember those days ... the hobby's not like it used to be ... then again, I've been collecting since the early 70's, so not much today looks like it did in the early 70's!!!
First off, IMHO, there's too much "what's this card worth?" where "worth" is measured only in real dollar values. When I was a kid, a cards worth was measured in what cards you got in return.
Hey, I'll trade you Bobby Clarke and Moose Dupont for Guy Lafleur and Claude Larose!!!! LOL!!! Today, it's more (if not all) about the money and that sends the wrong message to kids. Whoa, kids collect cards??? Yea, hockey card collecting used to be a kid thing you kept up as you grew older. But at $4, $5, $6 a pack, it's pretty hard for a kid to collect a set. And, yea, sometimes you collect things just because they're fun to collect ... who cares what the card may sell for!!!
I attribute the change in attitude towards sports card collecting to the boom in the early 90's. The Hockey News even got in on the action at the time -- though short-lived -- by issuing a monthly insert in THN dedicated to collecting. I recall dealers like Smokey's in Las Vegas advertising ... offering to buy up "lots" of Lindros, Jagr, Fedorov, etc. rookie cards, all on speculation of the future value of the card. I hadn't ever thought about the hobby as an investment ... still don't (an heirloom as one poster noted above) ... I said at the time that the hobby would never be the same and it really hasn't been.
And while hockey cards look colourful today with the glossy pics, foil print and heavy card stock, it comes with a price ... afterall, someone has to pay for the technology it takes to produce the cards. Frankly, a simple design on good cardboard stock with a nicely varied player base keeps me happy. My 71-72 OPC is my favorite set, yet there's nothing flashy about it. The appearance AND the narrative (including the cartoon captions) on the back kept me busy for hours on end as a kid. In recent years, the Topps Heritage series and UD Vintage series were great retro sets simply because they were simple and had the appearance of cards from when I was a kid (yep, old man lamenting days long gone, LOL!).
And I hate redeption cards and insert sets!!! Talk about the fun of opening a pack of cards (versus buying the set at once) ... hoping to find your favourite rookie just for the fun of it?? Not necessarily! There's just something about paying for a pack of cards and then having to pay further (a la the mail) just to get a card that's really part of the set. Fine, let supply and demand rule, but that is artificial IMHO ... it's all about creating scarcity so as to drive up the price ... yep, there's that dollar thing, again! Yea, I suppose that's good marketing/merchandising ... but really is a gimmick ... and I still hate it! And as for insert sets, they'd be okay if there were one or two, but my goodness, you need a roadmap to keep track of all the options ... and good luck even putting some of the insert sets together (speaking in terms of cost and availability).
Much like the sport of hockey itself, business has gotten in the way of hockey card collecting. And for the NHL/NHLPA to issue a license only to UD is unfortunate for the hobby. I've nothing against UD, but competition is good ... kinda like "free agency"??? Where's my OPC? I'm all for a few good players in the game, but restricting it to one company has the potential for "monopoly" and that's not good.
For me, the cards to collect this year (and probably in year's to come) are older sets I don't have, like the 69-70 OPC. (Thank goodness for eBay at that!) And while it will cost me $$$ ... that's the reality of hunting down the older, more scarce cards ... that's ok ... I may never see my money back, but the enjoyment of collecting is worth it!
OK, time for the old man to get off his soapbox ... before he falls and breaks a hip!!! LOL!!!!!! My advice, collect for the love of it and hopefully you'll enjoy it all the same!!!