I don't get the "exposure" argument. It assumes that a network would actually want to carry it. Die hards would already watch, but they're not enough. It wouldn't get covered in the US outside of ESPNnews, the casual fan isn't going to tune into ESPNnews to see it (if they even get it, which most don't). The NBA draft lottery, by comparison, holds more interest because the average viewer knows most of the players that are going to be drafted in the first round, having watched them in college (for the picks that went to college), and the NBA draft is a much bigger affair as well, and the NBA does it during the playoffs when interest for the sport is high. There is little to no reason for a network to carry it.